Visual Communication in Digital Design

by Ji Yong Park

The art of visual communication is the arrangement of design elements in a way that is balanced, visually appealing and most importantly, effectively delivers its intended message to the target audience. This full-color tutorial serves as an introduction to understanding this art of visual communication and the creative process of design. The author presents the basic elements of design - line, shape, color, typography" placing these into a visual structure that always keeps in mind the audiences visual perception.

Genres: Design

218 pages, Paperback

First published January 1, 2008