Marketing Your Clinical Practice: Ethically, Effectively, Economically: Ethically, Effectively, Economically

by Neil Baum, Gretchen Henkel

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations

574 pages, Paperback

First published October 1, 1991

Reviews

[Liz · Rating 4 out of 5]

Overall a good reference for a starting point to market a medical practice. Marketing and tech change rapidly. This book did not delve into social media, probably because of its publication date. Some basics never change over time so for that this book covers well.