The Complete Idiot's Guide to Social Media Marketing

by Jennifer Abernethy

Get ahead of the competition with marketing that demands attention.

The Complete Idiot's Guide(r) to Social Media Marketing is for people with a product, service, or business who want to use social media for marketing to target their customers. Instead of opting for the blatant and outdated billboard type of advertising, those who make use of social media's dynamic dialogue will personally connect with their desired audience-and win their product or service the attention it deserves.

�Helps people with a product or service business-of any size-take advantage of this ever-changing marketing vehicle

�Down-to-earth advice helps people determine which sites and functions are the most productive for their business

�Covers all the most influential social media-Facebook, Twitter, MySpace, LinkedIN, YouTube, Ning, and more

Genres: Nonfiction, Business

352 pages, Paperback

First published January 1, 2010

Reviews

[Karen Briscoe]

The ideas in this book are at the cusp of the social media revolution. Implementing them today is still a powerful way to achieve a higher level of success and to promote your product or service. Karen Briscoe, author and podcast host 5 Minute Success

[Rhonda Browning]

Good primer for anyone wishing to expand their knowledge of social media. Delves into more than the basic Facebook, Twitter, MySpace and LinkedIn. Discussed Google+, Foursquare, iTunes, UserVoice, FireText, and even blogging. Good information for creating a social platform for marketing purposes. Also discusses time management and strategies to save time, such as Onebox, NudgeMail, skimming, etc.

Recommended for anyone wishing to develop or expand their online networking/marketing presence.

[John Orman]

How to craft less expensive and more effective methods for marketing your business. Also tips on targeting the people who will "get" your message, and developing compelling content.
For Twitter users, there is an interesting description of how to use TweetDeck to get all your incoming and outgoing Tweets organized.
Useful, though not very exciting presentation.

[Nolivienne Ermitaño]

Another good foundational reference on social media marketing. Fraught with practical suggestions on how to get things started correctly and quickly.

[Opa]

A timely helpful book published in 2010 so it needs to read early.