The B2B Innovator's Map: How to Get from Idea to Your First Ten Customers

by Daniel Elizalde

Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't solve a market need, and therefore, customers don't buy them.

The B2B Innovator's Map  is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy.

By following this map, you'll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers.

1. Strategic Alignment
2. Market Discovery
3. User Discovery
4. Solution Planning
5. Prototyping
6. Early Adopter

For each stage, you'll learn actionable tools and techniques to help you understand your market and your customers' needs, with proven methodologies to verify your solution's market potential—for customers and investors alike.

Whether you're a B2B strategist, product manager, investor, or founder,  The B2B Innovator's Map  is your accelerated guide for bringing profitable products to market.

Genres: Business

280 pages, Hardcover

Published June 14, 2022

Reviews

[Aceacademicpublishing · Rating 5 out of 5]

Import-export international trade fuels global connectivity by enabling the exchange of goods, services, and ideas across borders. It drives economic growth, fosters cultural exchange, and offers businesses access to new markets. From raw materials to finished products, this dynamic industry bridges nations and promotes collaboration. With evolving trade policies and technology, it continues to shape the world economy, creating opportunities for entrepreneurs and strengthening international relationships.
Website: https://globaltradeplaza.com/categori...

[Daniel Corbin · Rating 5 out of 5]

An absolute must-read for any Product person in the B2B space. It can be challenging to do product-driven innovation in the Enterprise space, but Daniel has mapped out the ideal way to make it happen. His framework is market driven and helps ensure you deliver products that your customers will love.

[Nacho Bassino · Rating 5 out of 5]

Great framework for innovation, especially for B2B enterprises, with step-by-step guides and examples.