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Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the chang ...more
Paperback, 552 pages
Published May 1st 2009 by Butterworth-Heinemann
(first published May 2nd 2003)
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