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The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory
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The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory

4.07  ·  Rating details ·  27 ratings  ·  3 reviews
"From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excel ...more
Hardcover, Abridged, 239 pages
Published June 9th 2004 by AMACOM/American Management Association (first published June 2004)
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Robert
Jul 26, 2008 rated it it was amazing
The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory
William A. Cohen
AMACOM

In this volume, Cohen responds to questions such as these:

1. Why is strategy the key to success in any enterprise?
2. What are the essential principles of strategy?
3. Why and how must strategy be tailored to the given competitive environment?
4. How to seize a decisive advantage and then sustain it?
5. How to use strategic positioning?
6. How to formulate multiple, simultaneous alternatives p
...more
Bandar AL Dossari
Strategy is a knowledge to be used in every aspect in our life to seek success and the most benefits of the event or situation. This book explains the important of such skills also how it can be used in business with clarifying details and examples. also can be a reference book to refer to from time to time, for business strategist planing or related issues.
bagher Binaie
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کتاب بسیار خوبی است.
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William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of many books including The New Art of the Leader, The Wisdom of the Genera ...more

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