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The Business of Media Distribution: Monetizing Film, TV and Video Content
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The Business of Media Distribution: Monetizing Film, TV and Video Content

3.99  ·  Rating Details ·  74 Ratings  ·  8 Reviews
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to ...more
Paperback, 509 pages
Published September 1st 2009 by Focal Press (first published 2009)
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Fredy Zuercher
Mar 13, 2014 Fredy Zuercher rated it it was amazing
Everything I ever needed to know about video distribution and the some. The book is very up to date on the current video streaming trends
George Xanthopoulos
Oct 19, 2013 George Xanthopoulos rated it it was amazing
Shelves: media-history
Textbook style coverage of most (all?) content distribution windows, including topline explanation of the financial model for each, peppered with real life examples and anecdotes. Fantastic really although in its comprehensiveness it repeats at times and the 2010 edition may be ready for an update.

Ulin's Rule: "Content value is optimized by exploiting the factors of time, repeat consumption (platforms), exclusivity, and differential pricing in a pattern taking into account external market condit
...more
University of Chicago Magazine
Jeffrey C. Ulin, JD’86
Author

From our pages (Mar–Apr/10): "In this analysis of how creative concepts ultimately yield profit in the entertainment industry, Ulin, former senior director for distribution and business affairs at Lucasfilm, provides an insider’s account of the evolving challenges studio executives face. The book explains how companies select partnerships or work independently to maximize bottom-line distribution profits."
Rowan Sully
Dec 05, 2014 Rowan Sully rated it it was amazing
Very concise and useful book. It has given me what I believe is a very useful introduction to Film & TV distribution and Marketing involving much of the current challenges and opportunities granted by the internet. It also does well to explain all of it's content without delving into too much business jargon, making it easy for someone without any understanding of business to comprehend.
Lil Mike
dry but essentially detailed account of the complex legal breakdowns & structures of corporate entertainment arrangements in profit points, partnerships, distribution deals etc
Matt Peters
Feb 19, 2015 Matt Peters rated it really liked it  ·  review of another edition
Incredibly informative and detailed lesson on media distribution. But now my brain hurts and I'm going to go lay down now...
Joshua Meyer
Oct 14, 2012 Joshua Meyer rated it it was amazing  ·  review of another edition
Great look at the financial world of film distribution.
John
Mar 04, 2011 John rated it really liked it
Great book. Lots of good stories, statistics and value chains for parts of the industry.
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