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Persuasion Mastery: 500 Practical Lessons In The Psychology Of Sales

3.25  ·  Rating details ·  12 ratings  ·  3 reviews

The REAL Psychology of Persuasion Sourcebook!

Everyone needs to read this encyclopedia of persuasion. It gives you the combined wisdom of a panel of sales professionals and psychological consultants.

It is written from a sales perspective, but applies to all of life. This book explains each persuasion skill in a small fraction of the time most training programs require

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Paperback, 550 pages
Published July 19th 2009 by Inner Patch Publishing
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3.25  · 
Rating details
 ·  12 ratings  ·  3 reviews


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Eric Glenn
Sep 17, 2010 rated it liked it
Great book on the mechanics of selling/persuasion. A little too detailed and long winded. However if you want a bible on the 'how to' of selling this book is it. Be prepared to trudge through some parts of it. I am about half way through and don't know if I will ever finish all of it.
Andreea Popa
Apr 28, 2015 rated it it was amazing
Shelves: my-books
Really helpful!
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Thomas
Feb 19, 2015 rated it did not like it
Shelves: sales
terrible, full of typos, useless
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