How to Write a Winning Business Plan

by Joseph R. Mancuso

A CLEAR, STEP-BY-STEP SYSTEM FOR WRITING A BUSINESS PLAN THAT WILL ATTRACT THE FINANCING YOU NEED
Joseph R. Mancuso offers key guidelines and valuable tips on how to gear your business plan to the people who control the cash. Featuring the original business plans from three highly successful businesses, plans that raised millions in upfront financing, How to Write a Winning Business Plan also
* What financiers look for in a plan
* Nine questions that every plan must answer
* How to prospect for financial sources
* How to romance the money men
* How to locate hidden sources of capital
* How to handle objections
* How to gain a commitment
* And much more
Complete with handy checklists and key financial forms, this book is your launch pad for a thriving business venture.

356 pages, Paperback

First published March 28, 1985

Reviews

[Sarah · Rating 1 out of 5]

My dad gave me this book when I suggested that we work on a proposal to create a local natural history museum. It was written in the 80s and in that annoying self-helpy author tone that gets on my nerves. However, it provided a good outline for a basic business plan and I have sketched out three different business plans already.

[Randy Pitcher · Rating 1 out of 5]

Mostly about how to write a business plan to appeal to a ventue capitalist in the 80's. Stopped reading in chapter 3 when I saw future chapters on the SBA. Figured that a lot has changed in 25+ years. I will check out other avenues for business planning.