Basic Marketing Research

by Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

This International Edition provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages.

Genres: Business, Textbooks

624 pages, Hardcover

First published January 1, 1979

Reviews

[Pam · Rating 5 out of 5]

I’ve never read a whole text book from beginning to end and actually enjoyed it. Great examples, loved the “manager’s focus” boxes. I hope I could find similar textbooks for Methods of data analysis!

[Melissa Rosales · Rating 1 out of 5]

for class. obviously.

[Sarah · Rating 3 out of 5]

Made it through Chapter 12... Enough for me!

[Anisah Hambali · Rating 5 out of 5]

Have always been referring to the book since I started doing my PhD. A very good reference book on research methodology.