It's Not Who You Know -- It's Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile

by David Avrin, Joe Calloway (Foreword)

Raise your profile and get the attention you deserve -- or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and “visibility expert” David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace. This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need. The strategies and tools here will help you discover and promote what is truly unique about your business and brand with a renewed sense of purpose and a clearer, more effective direction.

Genres: Business

240 pages, Hardcover

First published January 1, 2009

Reviews

[Steve · Rating 5 out of 5]

This is one on the best marketing books I have read. The author shares powerful stories that allow you to come up with your own "how to" ways to market your product. It is entertaining as well as informative.

[Tom Johnson · Rating 4 out of 5]

Practical advice in how to become more well known. Great networking tips. Easy read with helpful examples