Transnational Management: Text and Cases

by Christopher A. Bartlett, Sumantra Ghoshal

Transnational Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

864 pages, Hardcover

First published July 28, 2003

About the author

Professor Christopher A. Bartlett received an economics degree from the University of Queensland, Australia (1964), and both the masters and doctorate degrees in business administration from Harvard University (1971 and 1979).
As a practicing manager prior to joining the faculty of Harvard Business School, he worked as a marketing manager with Alcoa in Australia, as a management consultant in McKinsey's London office, and as the country general manager of Baxter Laboratories' subsidiary company in France.