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Hardwear: The Art of Prevention
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Hardwear: The Art of Prevention

it was amazing 5.00  ·  Rating details ·  1 rating  ·  1 review
The condom has been used for centuries as a means of preventing disease and unwanted pregnancy. The advent of the AIDS epidemic, however, has accelerated the need for condom promotion. Although many societies feel awkward or shy about discussing sex, it has become a public health necessity to promote the use of condoms as a safe sex practice.

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Paperback, 176 pages
Published March 19th 1999 by Quon Editions (first published 1994)
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Oct 03, 2019 rated it it was amazing
Hugh Rigby and Susan Leibtag's (1994) edited collection HardWear: The Art of Prevention displays a range of condom adverts, copy campaigns, and product packaging from the 1980s and 90s. The collection demonstrates the many rigorous tactical approaches for exposing sexual cultures to the necessity and usefulness of condoms. It provides an excellent, short history of the condom in the introduction. It then leaves the various adverts and images to present their messages as such. Ranging from issues ...more
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