The Constant Contact Guide to Email Marketing

by Eric Groves

The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy―or an annoying waste of your customer's time―depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn With The Constant Contact Guide to Email Marketing , you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts―giving you way more bang for your marketing buck.

Genres: Business

224 pages, Hardcover

First published November 13, 2009

Reviews

[James · Rating 3 out of 5]

A decent overview of email marketing and communications. The book walks through everything from building your list to avoiding spam complaints to surveying readers to gain feedback.

If you're experienced with institutional emailing, you'll likely find that most of the pages reiterate things you already know, with some nice ideas to pursue mixed in. This book is probably better for people entirely new to email communications or managers with little hands-on experience in the process.

Even at that, the examples here could be a little more inspired--and more detailed about long-term measurements and signs of success. The writing is a little dry, but it's almost nice to read a business book that doesn't honk its clown horn every page for fear of losing your interest.

[Heather · Rating 3 out of 5]

This was pretty informative & easy to read. It is written by an executive of an email marketing service provider do it does read like a commercial in parts, but most of the principles & methods could be applied using other services.

I have used this service for over 4 years, and taken the Constant Contact Boot Camp course & still found new & useful information in this book. However, this only gets 3 stars because it was for work & there is only so much to be expected for a book about email marketing.

[Brad Herman · Rating 4 out of 5]

I found this to be a very good book on email marketing, but obviously it is geared towards those who are using Constant Contact as your email platform. If you are using CC, I would say that this book is the quintessential guide to using it, but if you are using another platform, you may want to find another book. This is not to say that you wont glean something from this book, because you will, but there may be better books available on the subject of email marketing.

[J. Jones · Rating 4 out of 5]

I have been learning about email marketing and took the Constant Contact book camp course, this is the book that goes along with it and is a good read. Filling in the background with a lot of practical information on marketing you business. Looking forward to continuing with it.

[Rick Holt · Rating 5 out of 5]

Great advice especially for CC clients

Concise and well organized. Picked this book because I recently started using CC. Obviously valuable to CC customers but I'd recommend it to anyone considering email marketing.

[Simon]

Have good tips on building lists and email marketing. This book is also a self marketing for Constant Contact

[Troy · Rating 3 out of 5]

Basic, but solid for those needing a basics book.