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Strategic Marketing Problems: Cases and Comments

3.19  ·  Rating details ·  27 Ratings  ·  1 Review
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targe
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Hardcover, 12th Edition, 744 pages
Published August 14th 2009 by Prentice Hall (first published January 1st 1978)
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Ottotan
Feb 07, 2014 rated it really liked it  ·  review of another edition
Base on the framework from the book, it will be very easy to understand the case and dig out more insights
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