An American's Guide to Doing Business in India

by Eugene M. Makar

Did you know that . . .U.S. money pours into India at a rate of over $25 million every day? India's economic growth has averaged 8.6 percent a year since 2004? At this rate, India will become the fifth largest consumer market by 2025 (up from #12 today)? U.S. venture firms will raise $1 billion for India by the end of 2007? U.S. exports to India have more than doubled over the last five years? China aside, India is the world's most rapidly growing economy. But cashing in on that opportunity can be as challenging as it is rewarding. Whether you work for a company doing business in India or are an entrepreneur looking to export your goods and services, An American's Guide to Doing Business in India will help you navigate all aspects of this complex market. Esteemed industry consultant Eugene M. Makar offers his proven tips, tools, and techniques to help Break into the market; Weigh the pros and cons of investments; Find joint venture partners; Hire local representation; and more.You'll also learn to recognize key social and cultural differences. From where to bank to what to wear, you'll discover what makes India different-and how you can best position yourself there for success.

256 pages, Paperback

First published January 1, 2007

Reviews

[Tuula]

Part I good introduction to culture and surroundings. Part II gives hands-on "entrepreneurial tutorial" of setting up a business.

[Randolph Breschini]

A good basic book about doing business in India!