Marketing of High-Technology Products and Innovations

by Jakki J. Mohr, Sanjit Sengupta, Stanley Slater

For undergraduate and graduate courses on marketing high-tech products. Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

576 pages, Hardcover

First published December 13, 2000

Reviews

[Riley K. · Rating 5 out of 5]

Very informative read