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276 pages, Hardcover
First published June 7, 2010
Once we wire a new neural circuit (pathway) into our brain, we long to keep it active. — Nicholas G. Carr
The more you multitask, the less deliberative you become; the less able to think and reason out a problem. You become more likely to rely on conventional ideas and solutions rather than challenging them with original lines of thought. — Don Tapscott,
Blueprint. Next time that you start to read a book or text and the boredom monster creeps in, do not give in to it. Instead, try to at least keep on reading for a couple of minutes more. These extra couple of minutes are precisely where you are stretching you focus and making it stronger.
Dozens of studies by psychologists, neurobiologists, educators, and Web designers point to the same conclusion: when we go online, we enter an environment that promotes cursory reading, hurried and distracted thinking, and superficial learning. It's possible to think deeply while surfing the Net, just as it's possible to think shallowly while reading a book, but that's not the type of thinking the technology encourages and rewards.