Developing E-Commerce Sites: An Integrated Approach

by Vivek Sharma, Rajiv Sharma

Having an e-commerce Web site is no longer a competitive advantage--it's now a competitive imperative. But constructing a profitable and effective e-commerce site involves much more than simply adding shopping-cart capabilities to an existing Web site. It requires an understanding of rapidly evolving issues and the integration of complex technologies. Developing e-Commerce Sites leads you step-by-step through the process of building a sophisticated e-commerce Web site. This book brings you up to speed on the latest technologies and shows you how to integrate them into a customized e-commerce site that serves your organization's specific needs. Details and instructions are reinforced by carefully crafted code examples that incorporate empowering technologies. The examples are included on the accompanying CD-ROM. In addition, the authors describe a complete e-commerce solution, illustrating system design, user interface, and utility classes. Developing e-Commerce Sites demonstrates actual implementation of the five requisite functions of an e-commerce inventory management, profiling, ordering, shipping, and reporting. You will find clear, practical information on such topics Java language basics Servlets and JavaScript SQL and JDBC XML and how it can be used in e-commerce Credit card verification Security Inventory management Customer profiling Ordering, shipping, and reporting With this book as a guide, technical professionals and managers charged with deploying an e-commerce site will learn the important issues, underlying technologies, and practical skills needed to accomplish this formidable task successfully.

617 pages, Paperback

First published December 21, 2000