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Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World

3.99  ·  Rating details ·  1,098 ratings  ·  42 reviews
In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning Moritz brings readers inside the childhood homes of Jobs and Wozniak ...more
Hardcover, 352 pages
Published October 1st 2009 by Overlook Press
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Average rating 3.99  · 
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 ·  1,098 ratings  ·  42 reviews

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Jul 02, 2010 rated it really liked it
This book is a great revisit to the 70s for me. Not many people know or even remember that Apple sold memory boards during the days of the Home Brew Club movement in now Silicon Valley first in the Byte Shop of Palo Alto and I was the person who sold them. I went to Jobs' family garage and picked them up (and occasionally experienced Jobs and Woz do their relationship thing - at times not a pretty sight) when I had orders -- all part of the emerging small computer world of the 70s. I keep to my ...more
Michael Payne
Aug 27, 2018 rated it it was amazing
The Magic of the Little Kingdom, Steve Jobs, and Apple reminds one an awful lot of Walt Disney. It is no coincidence then that Steve Jobs went on to become the largest shareholder in Disney through their purchase of Pixar. The traits and story inevitably lead both men to Magic and Kingdoms.

This is the best of the myriad books on Apple and Jobs, chronicling the early days of the company. Michael Moritz has a distinct view as a reporter and future leader of Sequoia in seeing the business from an e
Charlie Harrington
Mar 06, 2019 rated it it was amazing
Shelves: 2019
A history of early days of Apple Computer, originally published in 1984. The time-jumping segments between the origin tale and the Macintosh team were an interesting device - but I was left wanting for a convergence of these two stories that never happened. I’ll never get sick of this story, though - that’s the predominant feeling here, I just want more.
Rabii Malik
May 05, 2020 rated it really liked it
The journalistic style comes across with a very detailed description of the early days of Apple - some cool/interesting stories but not many lessons per se. Nevertheless, the first half of the book was very enjoyable.

Also the ‘revisiting’ element is quite overlooked, I expected more about Jobs’ return to Apple but instead it’s more of a summary of the latter achievements.
Now dated, this inaugural corporate history of Apple still sheds light on the world’s most valuable company.
Jan 27, 2020 rated it it was amazing  ·  review of another edition
Fascinating - thoroughly enjoyed it. Some well known stories; some not so well known. Found it very inspirational for "how not to" and "how to" operate in a electronics product based industry. ...more
Sep 12, 2022 rated it really liked it
Book covers the early years of Apple and the role that different people (not only Jobs and Wozniak) had.
Nov 02, 2012 rated it really liked it
After reading The Apple Revolution, I discovered Return to the Little Kingdom, subtitled How Apple and Steve Jobs Changed the World. It’s not just another book about Apple for 2 reasons: it was written in 1984 so when Apple, Inc was still Apple Computer, Inc and it was written by Michael Moritz, then a journalist at Time Magazine, but today one of the most famous venture capitalists, with investments in Yahoo and Google, just to mention two, although I must add that he has “a rare medical condit ...more
David Kopec
Dec 25, 2016 rated it it was amazing  ·  review of another edition
Return to the Little Kingdom is a reprint (with the addition of a short prologue and 2010 epilogue) of the first comprehensive history of Apple Computer, originally published in 1984 as The Little Kingdom. If you have read any later books on Steve Jobs or Apple, it is highly likely that The Little Kingdom served as source material for the later work. It reads as authentic and authoritative. Moritz, who went on to become a famous venture capitalist, had unique insight into the company, since he w ...more
Mark Johnson
Oct 16, 2011 rated it really liked it
I got this book on my Kindle the evening Steve Jobs passed away and found it to be such a bittersweet read with so much that resonated for me. I became an Apple fanboy in the early 80's and was an early adopter of Macintosh technology starting with the 512 Mac. Ten years later an Apple research group discovered the work I was doing with graphics for litigation and hired me to make a commercial aimed at lawyers. I moved to silicon valley in 1993 to marry a marketing director for Apple and got a c ...more
Oct 03, 2016 rated it liked it
I enjoyed the book but I was genuinely disappointed with it. The book was originally written in the mid 80's and an Epilogue added a few years ago. The title is almost a total misnomer. It is not a biography of Steve Jobs, it is mostly about Apple's early life until the sacking of Jobs. It deals little or nothing with how it changed the world! The epilogue, of about 20 pages, vaguely tracks the interim without Jobs, and the return of Jobs and his impact (in a cursory way). I was given the book a ...more
Jan 22, 2011 rated it it was ok  ·  review of another edition
The book is not really an updated version. It's the same content as the Little Kingdom except it added Introduction and Epilogue. The story itself is also too outdated. It might have been a fascinating read in the 80's. Besides, if you want to know more about Steve Jobs, you will be disappointed. It focuses too much on how Apple Computer was founded way back in the late 70's.

But it had one of the most memorable quotes on Steve Jobs.

"He was always walking around barefoot. He was one of the frea
Robert Linnemann
Sep 29, 2013 rated it liked it
This was an entertaining read but the writer lacked technical prowess. The newest version has an extra prologue and epilogue and made some mistakes explaining some things. For example he said the original iPod was based on Unix while the truth is that it was based on bought technology (Portal player) not at all related to unix. He also mentioned that the A4 processor was entirely Apple tech which is actually ARM tech.

It also ended on a horrible note mentioning Woz's US fest which was a total fai
Nic Brisbourne
Jul 23, 2011 rated it liked it
"This is an interesting history of Apple - two memorable but inconsequential takeaways:
1) Steve Jobs didn't like the name Apple and only went after a long period of failing to come up with a better idea
2) Steve used to relieve his fatigue by massaging his feet in the flush of a toilet bowl..

It is also an interesting story of how some brilliant founders were helped by high quality angels to grow their company through at an almost unbelievable rate, and then how the 'professional' management lost
Yashwanth K
May 27, 2014 rated it really liked it
After the success of Apple Inc, its really difficult to find books which look at the company in a realistic manner without succumbing to the aura. this is one such book. it is so because it was written during 1980s and the author is one who followed the company for decades.

Jobs doesnt come off as the wonder kid who could do no wrong. The contribution of Mike Scott and Holt are recognized. Wozniak comes off a little bad at the end of the book.

It would have been better to have named the book "Cre
Jan 17, 2019 rated it liked it  ·  review of another edition
What my ratings mean:
5 – I felt this book was an exemplar in its genre/field. That does not mean I agree with everything it says (or the moral of the story). It is likely to be a book that will change my thinking about a topic.
4 – A very impressive book for its genre/field. It probably didn’t change me or my thinking though.
3 – An enjoyable way to spend the time reading it.
2 – This was a pain to read. It was probably difficult to finish.
1 – Life’s too short and/or I’m not smart enough to get the
Sep 22, 2013 rated it it was ok
There wasn't too much detail of the technical innovations for me, but there was too much detail on the marketing and advertising. Switches often between the history leading up to Apple's first computer and the history leading up to the Macintosh, drawing some interesting parallels. On the other hand, the history leading up to the iPod is covered quickly in the epilogue. A surprising amount of profanity for such a book, in the quotes from various participants in the history. ...more
Tim Telcik
Jun 29, 2014 rated it really liked it
Shelves: tech
If you want to learn the origins of Apple and some of the history of Silicon Valley, this is a book worthy of consideration. So many thing happened to raise Apple from the garage to the monster corporation it is today. This book turned up many factoids and nuances lost by other books, including the official Steve Jobs biography. To top it off, Michael Moritz is a good historian and wrote an engaging book.
Azmir Ismail
An interesting read on the beginnings of Apple. It does not solely focus on Jobs / Woz, but other characters that contributed to the birth and early going-ons at Apple. I do get the impression that the developments were influenced by the time they were in .. the 70s where there was a lot of going on everywhere around that time in the area where they were. Recommended especially for Apple afficonados, as it shows some parts of the Apple culture that still exists today :)
Apr 05, 2011 rated it really liked it  ·  review of another edition
This author is rather verbose and sesquipedalian, but I enjoyed the exclusive insights into the world of Apple. This book had the original scoop on folklore stories like those in Pirate of Silicon Valley. Considering I've heard these tall tales again and again, the most interesting fact to me was that Steve Jobs flushes his bare feet in the toilet when he needs to destress. (http://jwr.cc/x/9p) ...more
Apr 17, 2012 rated it really liked it
I like to understand how things get started and how they grow. This books gives that insight of the era and the simplicity and naiveness of starting an industry where no rules applied only common sense.

This book also provides answers to some of the questions that the official biography left out. I was surprised how close they where in terms of facts.

It's not dated it's history!
May 26, 2012 rated it liked it  ·  review of another edition
Apple Computer Inc.; Year Zero. This is a well informed and written story of the origins of one of the most extraordinary story of American Capitalism. The aloof geniuses of the two Steves, Wozniak and Jobs, combine to take a vision from a suburb garage to the whole world and create a brand that is possible the most successful ever.
Michael Quinn
Jan 03, 2014 rated it really liked it
Learnt a few things about the early days of Apple.

The Apple I wasn't much of a hit at the Homebrew Computer Club.

Steve Jobs wasn't behind every myth in the early days of Apple. The whole management team was probably more involved than Steve.

Lots of other little things. I definitely know more now than when I started this.
Oct 16, 2016 rated it really liked it
Not quite as good as Jobs by Walter Isaacson, this is a quick biography on Apple.

I enjoyed hearing about the history of the Bay Area prior to Apple and how companies like Lockheed Martin and Fairchild set up shop here, leading to a proliferation of engineers and infrastructure for engineers such as parts stores, hobbyist groups, and high school classes.
May 25, 2012 rated it liked it
Another very nice history of the early days at Apple. Focusing more purely on the company than on Steve Jobs, there are some nice stories in here. Also some very interesting tidbits on how Apple was financed, who its early investors were, etc.
Jun 05, 2012 rated it it was amazing  ·  review of another edition
The more I learn about Steve Jobs the more amazed I become. He was an incredibly brilliant individual and the world might not be where it is today technologically speaking if it weren't for his contributions. Another great read for me! ...more
Ben Scott
Jan 20, 2013 rated it liked it  ·  review of another edition
Shelves: tech
this was an OK book

if you want a good bit of advice

read the part where they are building computers in their garage its cool, the rest is dull its all from the perspective of the author (someone who invests in tech firms)
Nov 22, 2011 rated it did not like it
Didn't really like this one, it is about how Apple computers was founded and the corporate culture in the 80's (?). ...more
Dec 13, 2011 rated it it was ok
Shelves: didn-t-care-for
This book was not what I thought it was be. I was as dry and excting as reading an owner's manual. I didn't even finish it. If you are suffering from insomnia, this would be a great book for you. ...more
Jun 13, 2012 rated it did not like it  ·  review of another edition
I hope it is as interesting as the author claims. This is the most BORING book I have ever read in my life
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