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The Book of Probes
This volume captures the most memorable and incisive of Marshall McLuhan's phrases. Designed to emphasize the consistency of his thought and a clarity of concept, they include Global Village, The Medium is the Message and Obsolescence is the Moment of Superabundance.
Hardcover, 573 pages
Published December 29th 2003 by Gingko Press
(first published November 2003)
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Like Kafka and Freud, McLuhan is a writer who is often referred to or quoted without being understood, resulting in a shorthand for cultural conditions that everyone recognizes but few can articulate. This title provides a refreshing representation of the philosopher's work, artfully arraying his ideas as brief statements in the space of the page and setting them against stunning imagery and design work by David Carson
I came across an old assignment from Graphic Design class with a few pages from this book. From the numerous quotes and art work that I included in the assignment I must have found this a very interesting book. A couple of the quotes: Advertising is the art form of the 20th century. Why is America the land of the overrated child and the underrated adult? How can children grow up in a world in which adults idolize youthfulness?
Mar 12, 2016 Dirk rated it it was amazing · review of another edition
Another book that I'll keep close to my bedside. It's very nicely designed, full of excellent probes by MM augmented by an excellent introduction and three marvellous chapters. Highly recommended for the McLuhan connoisseur that I gradually seem to become. Thanks for editing the book, David Carson
I read this book all wrong - I started at the beginning and read sequentially until I reached the end. Carson's artwork pairs excellently with the hardened little jewels of McLuhan's probes. I'm going to have to buy this so I can read it correctly - randomly flip it open, contemplate a single probe or two in depth, and then leave the book on a windowsill to revisited after days or weeks.
Herbert Marshall McLuhan, CC, was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions "the medium is the message" and the "global village".More about Marshall McLuhan...