The Behavioral Foundations of Strategic Management

by Philip Bromiley

The Behavioral Foundations of Strategic Management This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions. When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues. Overall, the book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.

160 pages, Paperback

First published January 1, 2004

Reviews

[Babak Moradi · Rating 4 out of 5]

One of the most influential texts about how our understanding of firm behavior comes from false assumptions of Neo-classical economic theory. The Authors have done a comprehensive work on gathering and analyzing deeply the implications of prevalent strategic management paradigms. The book also discusses some new research areas for future studies that are really challenging.

[Muhammad al-Khwarizmi · Rating 3 out of 5]

Had more to say—rightly I think—about why orthodoxy is wrong and less to say about what more likely is the case.