Music Distribution: Selling Music In The New Entertainment Marketplace

by C. Michael Brae

This "second edition" book is a comprehensive study of the music industry distribution system along with understanding the "new trends" of the music business. It has a "real" hands-on approach with current trends already in motion within the retail distribution systems. Included are music industry stats, trends and new innovative ways in selling your music through both digital and physical CDs. It is a complete guide in the new music distribution and music business process along with insightful strategies for marketing, promotional campaigns, radio and retail strategies. Marketing through cutting-edge web-technology, and how to incorporate into retail distribution networks supporting soundscan capabilities are explored. The core platform of product fulfillment, understanding the entire process of music distribution and music business is examined.

206 pages, Paperback

First published October 22, 2002

Reviews

[Jay Douglass]

There have been gigantic shifts in the music biz paradigm since the internet. No longer can musicians count on record sales as their main source of income.
Brae understands this and reveals successful methods for bands to monetize their music.
If you're in a band or a solo artist,technology has enabled you inexpensively to have a presence online potentially reaching millions of fans all over the world.
But it's a Catch 22 because you're not alone in trying to promote your music.

You need to get your music exposed by touring-playing live shows. The author shows you how to get a packed house at your shows,even if you're initially not getting a big audience,when on stage.
As far as the internet goes,why spend a lot of money creating your own website, when social networks,will essence do it for free? Plus you will get the benefit of crowd sourcing.

Since people don't buy albums like they used to, you need to release individual songs/tracks when they are done. Fans will still buy or stream your new songs, keeping your group in the spotlight.

There is so much research he did in compiling this book and it is extremely well written.

[Jake Fowler]

As a budding musician myself,getting one's music heard is the hardest part of being a musician.

"Music Distribution: Selling Music in the New Entertainment Marketplace" discusses the modern music industry and the distribution processes that one can best utilize in order to give themselves their best chance of getting attention.

There is a treasure trove of stuff in here all outlined in an easy to read format.

The author has real cred in the music biz from what I gather.

[Ivan Halim]

great book