The Real Estate Agent's Business Planner: Practical Strategies for Maximizing Your Success

by Bridget McCrea

Even the most skilled real estate agent can find herself struggling in between sales if she hasn't mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy. The Real Estate Agent's Business Planner offers you a fool-proof system for managing your business, showing you how * Set up a strategy for getting through the "lean" months * Prepare financial projections and learn how to manage a fluctuating income * Find creative ways to market yourself while staying within your budget * Plan for association dues and other necessary expenses * Create and review specific performance measurements * And much more The difference between an average real estate agent and a consistently top-selling producer is good business planning. Packed with easy-to-apply strategies, The Real Estate Agent's Business Planner provides you with a proven plan for success.

254 pages, Paperback

First published January 1, 2004

About the author

Bridget McCrea is an author and long-time business journalist for publications like Fortune Small Business, Black Enterprise and Business Insider. Her latest books include Your First Business Blueprint, The Real Estate Agent's Business Planner (5th Edition) and The Homebuyer's Question & Answer Book.