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The Presentation Secrets of Steve Jobs

4.07  ·  Rating details ·  6,753 ratings  ·  352 reviews
The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."
--Cliff Atkinson, author of Beyond Bullet Points and The Activist Audi
Hardcover, 272 pages
Published October 1st 2009 by McGraw-Hill (first published 2009)
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 ·  6,753 ratings  ·  352 reviews

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Apr 09, 2012 rated it it was amazing
Shelves: 2012-book-list
This is one of my favorite books on communication. If you want to improve at communicating your ideas (and who doesn’t?), this book can help. Here are a few of my take-aways:

* Create simple, memorable bottom lines: "The iPod: One thousand songs in your pocket."

" Though he was a computer-guy, he wrote his talks in pen and paper. "There's just something about paper and pen and sketching out rough ideas in the 'analog world' in the early stages that seem to lead to more clarity and better, more cr
Ian Griffin
Jun 24, 2013 rated it really liked it
Shelves: speechwriting
The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great Presentations and Garr Reynolds' Presentation Zen: Simple Ideas on Presentation Design and Delivery. He even has a sidebar on JFK speechwriter Ted Sorensen's influence on Barack Obama titled, "What the World's Greatest Speechwriters Know."

The message of this book is that Jobs' extraordinary impact is based on his authen
Gisela Hausmann
Aug 17, 2018 rated it it was amazing
“The Presentation Secrets of Steve Jobs” is one of the smartest books I read lately (which something because I read a lot). Author Carmino Gallo goes through the usual, explaining Jobs’ style
(1) Create the Story
(2) Deliver the Experience
(3) Refine and rehearse

So far so good, all of this is well-known. What sets this book apart is that Gallo shows the actual “improvement Jobs created.” For example Jobs is well-known for using minimal content one his presentation slides, ideally: One word as big
Nov 24, 2016 rated it really liked it
9 Elements:
- Headline (Twitter)
- Passion statement..."I'm excited about this initiative because it____"
- 3 key messages
- metaphors and analogies
- demonstrations
- partners
- customer evidence and 3rd party endorsements

Create an integrated experience of visual (most people), audio and touch & feel

"In that craziness, we see genius"

Draw a road-map: the rule of 3. Three bears, three stooges.
Create the story > deliver the experience > package the material
* our brains need a container (context)
Jay French
Feb 16, 2019 rated it really liked it  ·  review of another edition
Shelves: audiobook, media, business
If you are expecting to learn how to create Powerpoints using Steve Jobs' methods for presentation, you're probably going to not be happy. Jobs' wasn't known for his Powerpoints, and many of his best speeches used very few slides with no bullet points. Instead, Jobs used images, usually pictures, or simple text, like a word or number, to represent the topic. This book is about the presentations he gave, but also about the process behind his presentations, the efforts to create messages that star ...more
Sebah Al-Ali
Jan 30, 2010 rated it liked it
ممتع . تعلمت منه الكثير . منه أن كل عرض تقديمي
يكون كأفضل ما يكون إن نظرنا إليه كقصة ذات ثلاثة فصول . أسس التقديم التي تعلمتها :
1. العرض يجب أن يكون مهيئ حول فكرة "لمَ على المشاهد أن يكترث ؟ " .. بمعنى الحاجة لصياغة المعلومات بطريقة تتواصل مع المشاهد ، بشكل شخصي .
2. في بداية العرض / القصة ، تقديم المشكلة بشكل مفهوم قبل تقديم المعلومات التي ستكون حلا للمشكلة .
3. الالتزام بقانون "الثلاث" . ليكن العرض متمحورا حول 3 نقاط أساسية . كل نقطة لها 3 أفكار مساندة .
4. تجنب الـ bullet point
Aug 17, 2020 rated it really liked it
It is an amazing book. A lot to learn about presentations as well as why Apple as company is one of the greatest.
Vaishakhi Bharucha
Feb 21, 2017 rated it really liked it
I loved this book.
It gives you clear insights on how Steve Jobs went about with his presentations. But more importantly, it gleans out the doable bits, puts them in bullet points for you to follow. Can this make you as good as Steve Jobs? I doubt it but at least one can try. It's almost like a textbook on creating better presentations. I know I will keep referring to it time and again!
Sina Hassanpour
Apr 05, 2017 rated it it was amazing
a great book for anyone that is teaching or presenting.
J K Balti
Jun 17, 2017 rated it it was amazing
nice post like your post
Joe Iovino
Sep 19, 2011 rated it it was amazing  ·  review of another edition
As a pastor, and a bit of a tech-junkie, this book was right in my wheel-house. I learned a great deal about speaking, was surprisingly inspired by Steve Jobs (didn't know much about him before reading this), and was thoroughly entertained.
I recently preached a sermon that I wound up revising because of this book. The opening did not answer the "why should I care?" question from the congregation, and so I changed my approach.
This is a well written, carefully researched book that draws from man
Jun 21, 2010 rated it really liked it
This has been (by far) one of the better books on presentation approach and best practices I have ever read. While few things jump out as "wow, I've never thought of that"... Jobs' approach to mixing simple graphics, theatrics, props and other techniques is actually pretty inspiring.

You find yourself reading the book and thinking to yourself, "I could have used that advice last week when I bored an audience to tears"...

If you are regular presenter of products or concepts, I would suggest reading
Eric Vandermeer
Oct 05, 2009 rated it did not like it
Jobs' big presentation secret is just that he's a casual personality and his presentations reflects that. All the presentation tips in the book are not as much Jobs', but more from different current media gurus.
I'm almost at the end of the book and still cannot shake of the idea that this is just a Apple product promotion. Little naief from my side to think that it would be any different. Stick with a presentation style that fits YOUR OWN personality, rather then copying Jobs' that does not refl
Jun 29, 2012 rated it really liked it
I originally thought the book will be a dry faux-academic content of how to construct and deliver a good presentation. But I was pleasantly proven wrong. The author weave interesting anecdotes from CEO and leaders around the world to keep me engaged. The only small gripe that I have is the fact the examples tended to get reused and reused again. I guess there were only that many Jobs' product launches to get used by the 10 or so chapters. ...more
Hiep Nguyen
Feb 08, 2015 rated it really liked it
Great tips of how to design & deliver a great presentation like legendary Steve. The end-benefit of great presentations is to create strongly rememberable experience through various dramas by using demos, demonstrations, inviting endorsers, etc. If owning a "do differently" mindset, the book really makes you stand out! ...more
Sep 24, 2014 rated it really liked it
It is not a guide how to create your presentations but it is a good example of a best presentations. Everyone has to have his own style and learning from different sources will help it. Keep in mind the Steve Jobs' style and create your own ...more
Mar 20, 2012 rated it really liked it
Lots of information and tips about how to make successful presentations, but it seemed a bit repetitive about 2/3 of the way through it.
Joselyn Quintero
Jul 23, 2014 rated it it was amazing
This book changed the way I communicated to the people: simply, sticky and memorable!
Kirill Klimov
Can recommend with caution: do not try to use it as receipt book. However as list of things to consider might be helpful. Found few interesting tips...
Feb 07, 2013 rated it really liked it
Not always applicable for research presentation, but a good summary.
David Kopec
Dec 26, 2020 rated it it was amazing  ·  review of another edition
I give a lot of presentations. As a college instructor, I present at least once every week, and usually multiple times. I’ve also presented in business contexts and to general audiences. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo caused me to rethink how I’m delivering my content. I had seen every Steve Jobs video available online, including all of his keynotes, before reading the book. But it took Gallo’s insights to distill what m ...more
Paolo Balinas
Mar 06, 2022 rated it really liked it
The Presentation Secrets of Steve Jobs by Carmine Gallo Summary. In this book, author discusses the various tactics Steve Jobs uses to deliver insanely great presentations in front of any audience. Jobs is well known for his charisma and great presentation skills. This book helps decode the tactics he uses when delivering presentations

Hey Guys! this is book #5 of my 52-week book challenge wherein I aim to read 1 book a week or 52 books in a year! Here's a summary of my top 5 key takeaways from t
Steve Brown
Mar 26, 2020 rated it it was amazing
Please note that my reviews aren't really review, they are more like my cliff notes that I take while reading books.

Use rule of 3
Don't use bullets cuz people get lost in the details
Build up to a crescendo
Picture = 1000 words
Practice, practice,
Use props, participation, interaction
10 minute attention span, so change the format or eyeline every 10 minutes.
Use small words

So many great strategies all combined in one book
3-4 golden number of points
Likened the structure of a presentation to a pl
Chandan Ravandur n
Nov 16, 2018 rated it it was amazing
This book is not a guide how to create your presentations but yes, it is a good example of a best presentations.
Below is the basic structure what books cover (Steve Jobs' style)
• First you need to build the structure of presentation
• Then need to incorporate a power full message
• And finally you need to tell a memorable story
 Build the structure
 Create road map
 The Power of three
 Create a twitter-friendly description
 Timing
 Create the message
 Focus on the people
 Use Zippy words
 Make s
Mridul Singhai
Mar 02, 2017 rated it it was ok
This book does an okay-ish job at pointing out some key principles (keeping things minimal, simple and easy to understand being the central one) that lie behind effectively communicating one's ideas to a wide audience. The writer does so by astutely observing Steve Jobs's keynotes over the years, but soon it starts seeming like he's cherry-picking examples that cater to his inherent biases.

To the enlightened reader (whom I'd assume to be someone who has above-average observational skills), this
Brian Tubbs
May 11, 2021 rated it it was amazing  ·  review of another edition
Excellent Communication Skills Training for Business Professionals

This is a terrific book for anyone who wants to be a better communicator in a professional (for-profit or non-profit) setting.

While it has some helpful information for teachers, pastors, and other communicators, business communicators will find the most inspiration and insight from this book.

Even though Steve Jobs has since exited this life and thus some of the book’s content is a little dated, I still highly recommend this to a
Robert Turanský
Sep 14, 2022 rated it it was amazing
This book is blueprint for great presentation inspired by Steve Jobs.

Simple and effective guidance with fundamentals of good story creation.

- Simplicity - Most important rule
- Law number 3
- Villain vs Hero

- Use Analogies + Associations
- Brain works in Pictures / Images
- Place numbers always in context

- Have a passion for, what you present
- Inspire, create emotions, create great experience
- Use positive words (dopamine)

- 10 min rule (Brain attention) - Pause
- Use short simple words and short sent
Greg Scott
Oct 05, 2022 rated it really liked it
The wisdom in this book can be applied to virtually any presentation and will improve it by orders of magnitude. This is because it teaches the most important lesson about presentations: it is about the presenter and the PowerPoint (or Keynote or Google Slides) is merely a supplement.

It teaches, with wonderful examples why Steve Jobs was one of the greatest presenters of all time. The only gripe that someone might have with this book is that doesn’t say technical details about making a slides p
Sierra Stroner
Mar 21, 2018 rated it liked it
The book was easy to read and did a good job of delivering great advice about giving talks/speeches. However, in my experience, most people are not actually asked to give presentations in this style at work. They are required to create decks that have to work for either an actual presentation or just leave behind material, because often the deck is forwarded on without your presence. Because of this, I felt that much of the book was largely irrelevant to what the majority of business professiona ...more
Zach Witzig
Jul 14, 2022 rated it really liked it
Another book that was on the list of must reads for running/owning a biz. Steve is obviously a legend and Carmine has spent a ton of time examining everything apple.

Pros: Actionable tips and insights into how to structure presentations, pitches, etc. the Apple way (obviously its worked somewhere)

Cons: Part of the Apple magic was Steve and the ideas dont always apply to everything. But his obsession with details and making sure everything was exactly right and how he wanted is something that I
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Carmine Gallo is an American author, columnist, keynote speaker, and former journalist and news anchor. Now currently based in Pleasanton, California, he is President of Gallo Communications Group and works as a communications coach and speaker

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Here at Goodreads World Headquarters, we tend to read a lot of books. Like, a lot a lot. And every December, as we finish up our...
46 likes · 22 comments
“New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.” 7 likes
“Plan in Analog — spend time in analog before jumping to digital” 1 likes
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