Zing!: Five Steps and 101 Tips for Creativity On Command

by Sam Harrison

A five-step process for generating big ideas in business, personal, and professional contexts is outlined in this high-energy guide to the creative process. Real-world anecdotes and inspirational messages complement the straightforward discussions of exploring, being free, pausing, embracing, and enjoying life. These five steps cover issues such as how to use observation to uncover fresh ideas, how potential ideas are stymied, and how incubation allows the subconscious to find solutions. Brainstorming tools, exercises, and action steps illustrate how to put creative tools into practice. The upbeat, conversational style of this guide encourages professionals in all disciplines to develop a competitive edge through creativity.

Genres: Business, Nonfiction

156 pages, Paperback

First published September 1, 2004

About the author

Sam Harrison is an in-demand speaker and popular author whose mission is to help people expand and express their creativity. He writes and speaks on creativity-related topics and on presentation skills.
Sam draws from experience, having been on all sides of creative communications—agency and freelance, client and corporate, and, most recently, academic, speaking and coaching.
During his years in product development, brand communications and creative services, Sam worked with such clients and associates as the NFL, Major League Baseball, Hallmark, American Express, Merrill Lynch and Hasbro.
The author of three previous books, Sam presents to conferences and companies throughout North America and beyond. He has also taught a variety of classes at Portfolio Center’s graduate studies program.
He has been a regular contributor to Fast Company, HOW Design Magazine, IdeaConnections and many other blogs and publications.
Sam can be found at www.zingzone.com

Reviews

[Paula · Rating 3 out of 5]

I've had this on in my bookcase forever and finally took the time to read it. It's an older book, but mostly holds up. Thanks to the large type, photos and lots of white space, this book is a lightning-fast read. The author was mostly preaching to the choir (me), but it gave me a little lift!

[Davor · Rating 3 out of 5]

A really quick / easy read on idea spotting...

[Laurian · Rating 1 out of 5]

Meh. Not for me