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The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

4.02  ·  Rating details ·  242 ratings  ·  20 reviews
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of t ...more
Paperback, 512 pages
Published July 6th 2010 by St. Martin's Griffin (first published 2009)
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Average rating 4.02  · 
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 ·  242 ratings  ·  20 reviews

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Oct 02, 2010 rated it really liked it  ·  review of another edition
Great style guide. Replaces the out-of-date Microsoft Manual of Technical Publications. I can't believe that I'm writing about a frickin' style guide. I have no life. ...more
Jul 24, 2010 rated it it was amazing
It has been a while since I actually read a style usage book. As a writer, I read and write constantly, so every book, article, website, brochure, email, and even utility bills I peruse are style manuals of sorts. I always notice what words and style conventions are used in texts I read.

But with the instantaneous pace of writing and publishing these days, there’s much inconsistency when it comes to grammar and punctuation rules, word usage and style, readability standards, and just plane old cle
Bill Marshall
May 31, 2015 rated it it was amazing
I paid the full price of $23.99 for the Yahoo! Style Guide with some misgivings. Yahoo!’s homepage has become an overstuffed amalgam of the worst kind of clickbait (“Does this teen’s dress reveal too much?”), promotions of its own products with news-like headlines, a trending list of items no one’s thought about for months, and ads for things nobody needs. Five minutes on the site and I want to wipe my face with a hot towel.
Another concern was the guide’s publication date: 2010. You don’t need
Jewel Rana
Oct 17, 2017 rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Max Gomez
Feb 20, 2019 rated it liked it
It’s a giant study guide/reference tool. Helpful and I may refer to it from time to time but for the most part: simply informative.
Jun 28, 2010 rated it really liked it
Shelves: web, web-content, work
Provides tons of examples of how to write and format text for the web.

Am going to have to actually buy it, I think, if just for Chapter 13 which covers how to shorten and strengthen sentences. I am just too WORDY!


Readability statistics can be generated through Microsoft Word. (Flesch Reading Ease = 60+, Flesch-Kincaid Grade Level Test = 6 or less.)

Alternatives to "Click here" = Learn more. Buy here.

Keep "if" before "then".

Concept of parallel structure (p.59)

Express one main point per
The Yahoo! Style Guide is an excellent introduction to writing for the web. It is concise and covers all the major concerns for how web writing is different from writing in traditional formats. It also addresses such important topics as search engine optimization, accessibility, proper html tagging methods, laws concerning online content and basic webpage coding. There are also clear, fairly thorough sections concerning such important traditional style guide matters as punctuation, grammar and p ...more
Mar 12, 2013 rated it liked it
I was not sure what to think of this book. I understand the basic premise that we need to keep things simple when promoting and writing for a blog or website online. My problem lies in the fact that this style guide teaches you to have no substance in your writing. Maybe I'm just too traditional.
It is more or less Strunk's Style guide for the web and new age digital media. Nonetheless, it is a great resource for the modern blogger.
Erika Grey
Nov 23, 2013 rated it it was amazing
The Yahoo Guide is the online Chicago Manual of Style. A must for all writers to train for writing for the net. The lists and many examples get a bit mundane and do not lend to the work being an interesting read throughout, but such is the case of most manuals. If you are a writer and it is not in your library, you need to purchase it and have it among your reference books.
Jul 12, 2012 rated it really liked it
A comprehensive style guide for creating digital content; kind of like Strunk's Elements of Style for the digital space. The book gets less than a perfect review because DANG, it's huge!! It's definitely a desk reference. Would be nice to have something a bit more portable that I could toss into my laptop bag, but I guess that's what the Kindle version is for, right? ...more
Somewhere between Strunk and White's Elements of Style and The Chicago Manual of Style for web writers. I think the book could be a good reference source, but some chapters are too basic for content creators. ...more
Feb 06, 2011 rated it it was amazing  ·  review of another edition
Shelves: marketing
This is a comprehensive guide on effective writing for digital media. There are some sections is catered to the American audience which might not be relevant to all readers.
Norma Endersby
Jan 11, 2011 rated it it was amazing  ·  review of another edition
Every writer should read this!
Jul 27, 2010 rated it it was amazing
Shelves: read-in-2010
Not exactly finished with this book as it is a manual that I am sure I will refer to all the time. Fantastic resource.
Laurian Vega
Oct 04, 2014 rated it it was amazing  ·  review of another edition
Shelves: non-fiction, ux
My friend recommended this to me and it really is very very comprehensive and also very readable. I learned a lot from it and will be returning to it when I start putting text in interfaces soon.
Sherry Umlah
Sep 03, 2013 rated it really liked it
An interesting read, but there are exceptions to every rule in the book and it's a lot to remember! ...more
Mar 24, 2015 marked it as to-read  ·  review of another edition
Page 103.
Dec 23, 2011 rated it it was amazing
All the essentials for writing good English and for making top-notch Web pages presented simply, clearly = best how to make the best digital content!!
Marcella Bongiovanni
On my desk
J.R. Gershen-Siegel
Jan 17, 2015 rated it it was amazing
This ultimate guide lives up to its name. Lively and well-written, it answers all of your online content creation and optimization questions.
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