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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

3.31  ·  Rating details ·  36 Ratings  ·  2 Reviews
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practi ...more
Paperback, 427 pages
Published May 10th 2010 by Wiley Publishing (first published 2010)
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Minah
May 01, 2011 rated it really liked it
It gives me eyes to see and maximize holistic online marketing at the based on Google Analytics. It’s just not for how to use Google Analytics but how to build online marketing strategy in Google Analytics era.
It has many practical advices and examples.
Jessica
May 12, 2012 rated it really liked it
I get it now.
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