Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

by James M. Greenfield

Fund-Raising Fundamentals A Guide to Annual Giving for Professionals and Volunteers Learn how to carry out spectacularly successful annual giving campaigns that will help your nonprofit organization grow and increase its financial resources. Fund-Raising Fundamentals explains the basics of annual giving methods and techniques, ranging from direct mail solicitation and membership drives to special events and volunteer fund-raising. It shows you how to develop a total annual giving strategy that uses these methods in concert with each other. Plus, it shows you how to evaluate them so you can improve performance year after year. Find-Raising Fundamentals shows Complete with sample forms, checklists, and worksheets, Fund-Raising Fundamentals contains everything you need to manage and carry out a comprehensive annual giving program with maximum efficiency and effectiveness.

432 pages, Paperback

First published March 1, 1994

Reviews

[Rebecca · Rating 4 out of 5]

This book is an indispensable reference for working or running an Annual Fund. It covers all the basics including mail testing,direct mail, cultivation events, etc. The sample letters are very helpful. My only criticism is the use of fake case-studies which aside from being cheesy, are not nearly as convincing as actual anecdotal and experiential information from real organizations.

[Rafael Magana · Rating 5 out of 5]

Great book for the fundamentals of Fundraising, its a book that you will certainly reference back to in your career as a fundraiser. Its one of the top "5" must read books to prepare for the Certified Fund Raising Executive (CFRE) exam.

[Karma · Rating 4 out of 5]

Great book to have on hand when preparing for the CFRE exam.