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The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

4.06  ·  Rating details ·  744 Ratings  ·  63 Reviews
A key team member behind "The Secret" and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.
Paperback, 320 pages
Published September 29th 2009 by Atria Books (first published January 1st 2008)
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Dec 22, 2008 rated it it was amazing  ·  review of another edition
Use The Answer as Your Compass to Point the Way…

There are many books out there that promise insights so powerful that they will change your life. The Answer is a book that not only promises that, but also delivers on it. As the book itself states, this is not merely ‘pop psychology’ - it is something much more. This is an unofficial follow-up book to the wildly popular DVD The Secret. John Assaraf, one of the participants in The Secret - you will remember him as the likable vision board guy - co
May 14, 2012 rated it it was amazing  ·  review of another edition
This is an important and critical book to read if you want to take your business to the next level. Assaraf and Murray Smith are brilliant and make an impressive team. They use the Law of Attraction, and other laws of the universe, brain science, and blend it into a step by step to create a successful business. You learn how to clarify your vision for your business, write personal declarations to switch your mind set from limiting beliefs to reality, create your unique selling points and strateg ...more
Apr 29, 2011 rated it it was amazing  ·  review of another edition
Recommends it for: Absolutely everyone - unless you want a booring average life and still believe in pensions...
Recommended to Ronny by: Gareth O'Keeffe
This book is amazing!

What in particular I found amazing was the research about how the mind works. In fact, I probably wouldn't have believed it, if it wasn't for the thorough research that has gone into understanding exactly *why* thing are like they are, not just stating the fact.

If you aim to live an amazing life, this is the book you need to read first of all. It is so good it probably competes with Rich Dad Poor Dad when it comes to changing people's lives. Mind you, they are not direct com
May 12, 2009 rated it it was amazing  ·  review of another edition
This was my first positive thinking book and I am totally converted. I have to admit I just read the first 8 chapters because I was specifically looking for the thinking part not the business part. But I bought the book for my husband to read it all to get us rich!
Dustan Woodhouse
I am going to go back and listen to this book a second time, I pulled out references to other books, authors, and studies that I will be following up on as well.

An excellent read.

Most applicable line to my own business: "In the absence of information about value, clients will always default to asking about price." - Murray Smith

That line should stimulate tens of thousands of words of thoughts and actions on how you run your own business.
Anne Walbridge
Read this for work. I didn’t find much new here, since it pulls key ideas from a lot of other self-help and business books. If you’ve already read “The Secret” and taken a marketing class, you can probably do without this book.
Aug 26, 2012 rated it it was amazing  ·  review of another edition
كتاب رائع لكل من لديه حلم يود تحقيقه
A great book that makes dream come true!
Sabrina  Brawley
John Assaraf, author and a key speaker in the movie The Secret, has partnered with entrepreneur Murray Smith to create an instructional tool for business owners. The Answer is aimed primarily at small business owners who may not be experiencing success commensurate with their efforts. The premise merges the principles of The Law of Attraction with common sense marketing strategies to jump start lackluster sales. The authors have transformed themselves into multi-millionaires utilizing the techni ...more
Noel Lyons
Jun 09, 2013 rated it really liked it  ·  review of another edition
I found the first half of this book much better than the second because this part was all about building clarity and confidence of Vision based on a mix of experience, neuroscience & even quantum physics!

I particularly liked the idea of planting the seed!
eg Create a strong viable seed. Plant that seed in good soil:
1. Take an inventory of your passions, core strengths & unique abilities
2. Identifying those traits and strengths you don't have tells you where you need to bring others in
3. T
Mar 31, 2010 rated it it was amazing
Shelves: nonfiction

There are a lot of how-to-build-a-business-and-grow-rich books out there, and though I hadn’t thought of myself as a business person, I’ve realized over the years that any writer who wants to sell more than twenty copies of their books should really have some business knowledge. So when I came across The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life in a book store, I couldn’t resist picking it up. It didn’t take too many pages to learn that authors John As
I was so excited when I picked up this book just based on the title (thus the moniker DON'T JUDGE A BOOK BY ITS COVER). However, once I got into the book, actually chapter 2, I was SORELY disappointed.

Although they were setting up the playing field for the rest of the book, they spent WAYYY too much time on metaphysics, neuroscience and other psychological behavior studies for my taste. I just wanted to know how to "Grow My Business, Achieve Financial Freedom and Live an Extraordinary Life" jus
Mar 06, 2012 rated it really liked it  ·  review of another edition
Recommends it for: life transitioners
Drawing on wide research and experience, the authors give a personal view of the significance of consciousness research for business people. After introducing concepts and theory each practical step is opened up as an exercise for you to learn how to apply that knowledge to your own purpose and journey. Unlike most books of this genre, The Answer actually goes into deep layers of understanding and application in the way it suggests you ask questions of yourself. In particular the focus on Psycho ...more
Laura Lynch
Aug 31, 2009 rated it really liked it  ·  review of another edition
The Answer builds on the concept of the Law of Attraction and how to apply it to running a successful business. The book asks relevant questions about what success means to you and who your ideal customers are.
Following are a few positive affirmations from The Answer
1) We are absolutely certain in our abilities to generate any amount of income we choose.
2) Money flows to us from both expected & unexpected sources.
3) We are calm, joyful and outstanding in all things.

4) We live each day w
Jennifer Stott
Aug 05, 2011 rated it it was amazing  ·  review of another edition
This is an interesting book, because the first half of the book is quite different from the second half. I'm sure this has to do with the fact that there are two authors. The first half is mostly written by John Assaraf, and is similar to the Secret... only better! His examples really hit home to me, and made a lot of sense. The second half is primarily about succeeding in business, which I know is not a topic everyone is interested in. Murray Smith has a good collection of common sense thinking ...more
Dec 07, 2009 rated it it was amazing  ·  review of another edition
This book is eye opening to me. I am only on the 5th chapter, but had to read again just to try and soak all that info in, it is so good. It just talks plain and clear about things others say, or what the bible says too, but explains it in a way, with proof, that this stuff this, law of attraction stuff, really is true and really does work.

It's so interesting that my sister and I are studying it together, as are several of our colleges.

This will help anyone in business achieve their goals. Alrea
Rod Moser
Mar 30, 2011 rated it it was amazing  ·  review of another edition
One of the better books I have read in a very long time. If you are a fan of Think and Grow Rich, As A Man Thinketh, or The Secret, this is a must read. You get what you focus on in life. By creating a vivid picture of the future you would like, you can have it. Thoughts are energy. There are some terrific examples and stories of how using the ideas presented in this book have helped people to achieve their goals and live their dreams. I bought this book for everyone on my real estate team for C ...more
Avel Rudenko
Energy goes where attention goes. What we think about we bring about! We must start controlling our thoughts to get what we want! One of the best books! Mr. Assaraf and Mr. Smith have written a book that is worthy of being placed next to the classic 'Think and Grow Rich'. The first half of the book focuses on the 'be' part of the 'be-do-have' equation of success. The second half provides fantastic real world information to become a successful entrepreneur. This book is a must read for anyone who ...more
Sep 20, 2015 rated it did not like it  ·  review of another edition
Shelves: audiobook
SHB - Self-Help Bulshit. Yet another preacher shares "The Laws of the Universe and Everything", plus some marketing and management basics. This one is build upon Napoleon Hill's Think And Grow Reach, same faulty pseudo-religious principles. If you've got problems with marketing, or management, learn it or hire a professional. If you've got problems with yourself, motivation, mental issues, go to professionals. Stop healing yourself with this crap. Unless you're a professional, then you already k ...more
Aug 20, 2011 rated it really liked it  ·  review of another edition
This was very interesting - lots of useful information about the way our brains work, and how it affects our reality. The last half of the book, which is devoted to business advice, didn't really offer much that I hadn't heard before, but it is never a bad thing to be reminded :) If you thought The Secret was too wishy-washy with not enough science behind it, The Answer will probably be more up your alley.
Sep 19, 2008 rated it it was ok  ·  review of another edition
Recommends it for: Business people
Recommended to Shawna by: My mom gave it to me for my birthday
This is not a book that I would have chosen for myself, but my mom gave it to me for my birthday, so I read it. It's about how to improve your business, reach more customers, and make more money by having the right mindset. While I can see how this might be valuable to some people, I don't have a business and not all the concepts can be applied to everyday life. So overall, not my type of book.
Tim Plett
Mar 07, 2015 rated it it was amazing  ·  review of another edition
I was almost reluctant to give this book five stars but it deserves them.
It gave me solid advice on why I need-no, must-change the way I think and how to go about that in practical ways.
The authors also back it up with brain science (to the best of my limited knowledge) and real world business results.
May 28, 2008 rated it it was amazing  ·  review of another edition
Recommends it for: People interested in The Secret
This book grabbed my attention in a number of ways. It is the first book I've read to dig deep into the ideas behind the Secret from a Quantum Physics level and really explain, beyond the hoopla, in a scientific way, how it all works. I skim read it and now I'm digging through the bits of treasure page by page in more detail.
Jul 19, 2008 rated it it was ok  ·  review of another edition
I wasn't very impressed by this book. It might be good for anyone who currently has a business that they are trying to grow or someone who knows just what type of business they want to start. Lots of self-help suggestions, like meditate, use affirmations, etc....
Tunisia Bettis
Jun 12, 2009 rated it really liked it  ·  review of another edition
Recommends it for: Business Owners
I used the audio version of this book which made it much easier to breeze through, this book makes me want to do more research on quantum physics and how we actually think ourselves into situations. Certain chapters didn't apply to my business, however overall it's a great book.
Apr 04, 2009 rated it it was amazing  ·  review of another edition
Wow! This book is life changing! Fascinating, scientific facts on why our thoughts have the power to transform our lives and HOW to change. I am applying these principles and seeing awesome changes in my life.
Andrew Barden
Nov 29, 2008 rated it it was amazing  ·  review of another edition
Recommends it for: small business owners.
Recommended to Andrew by: John Assaraf and Murray Smith
This book is a must read for any small business owners. They explain the need for the right mindset for business success as well as the need for the owner to understand the psychology of their ideal client in order for their marketing to produce a high ROI. Highly, highly recommended!
Sharon Broughton
I absolutely love this book and try to read it at least once a year. I loved The Secret and this is the business version. As an entrepreneur, I truly enjoyed merging the spiritual with a successful business.
Ann Agent
Sep 02, 2008 rated it really liked it  ·  review of another edition
the first 50 pages are so information packed -- but since I'm reading 3-4 books at once sometimes it takes me longer than normal to finish.
James Fant
Apr 21, 2012 rated it it was amazing  ·  review of another edition
The Answer deals with the true power of the idea and gives the reader insight in how to harness that power.
Ethar Mahmoud
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For over 25 years, John Assaraf has been seeking and finding the secrets to success—both in business and in life.

John Assaraf is a two time New York Times bestselling author, lecturer, business growth expert and entrepreneur.

His expertise for achieving the psychology and strategies for success in life and business has him as a frequent guest on Larry King Live, Anderson Cooper 360, The Donny Deuts
More about John Assaraf...

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“Beliefs are not some special category of idea sitting at a higher station of truth than our ordinary, everyday mortal thoughts. Beliefs are not neccesarily "the truth" at all. (Remember, there was a time everyone believed the earth was flat)” 2 likes
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