PR Strategy And Application: Managing Influence

by W. Timothy Coombs, Sherry J. Holladay

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.    Visit the further resources website for student and instructor materials at

370 pages, Paperback

First published September 15, 2009

Reviews

[Eva Hough · Rating 4 out of 5]

It was a text book for class.