Public Relations Writing: The Essentials of Style and Format

by Thomas Bivins

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

Genres: Writing, Nonfiction

400 pages, Paperback

First published December 1, 1998

Reviews

[Quinns Pheh]

The part of this book where it talks about blogs and social media is exciting. The use of technology and social media in general, has increased throughout the years, all over the world. Therefore, there is a strong demand for proper PR handling in the current digital business.

[Grace]

Textbook for Jour 385: Advanced Writing and Design for Strategic Communications

[Sonam Puri]

good book... focus only on PR writing techniques. lot of books don't even have a chapter on the topic. good read!

[Jessica (JT)]

A decent textbook. Lots of pictures to hold your interest but the text can be kind of dry. I did not dread reading assignments from it, however.

[James Harward]

I have the 8th edition of this book. This is a fantastic reference for all public-relation writing. This book will have a permanent place on the shelf next to my desk.