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Write To Sell

3.92  ·  Rating Details ·  142 Ratings  ·  10 Reviews
Andy Maslen presents this concise and practical guide to creating words and copy that will help you to sell. Aimed at anyone from small and large companies who needs to write sales copy, this title is packed with simple techniques that will yield instant improvements for the reader.
Paperback, 191 pages
Published November 1st 2009 by Marshall Cavendish Corporation (first published April 1st 2007)
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Dec 28, 2011 Cara rated it really liked it
If I could have custom-ordered a book on copywriting just for me, it would have been this book. It's clear and concise. It says what to do, how to do it, and why. It even has a bit of humor. I needed to get better at this quickly, and this book has given me a much-needed foundation.

p. 23 Ask customer--what keeps you awake at 3 am?

p. 28 Fear and greed--what are your customers frightened of, and what are they greedy for?

Identify a single reader and pretend you're having a conversation with j
Adam Ashton
Mar 03, 2017 Adam Ashton rated it really liked it
Great guide to better writing. The subtitle 'the ultimate guide' is not an overstatement - there's a lot of handy tips that, if applied, will make you a far better writer. Definitely a big shift in the way I think about writing.
May 03, 2016 Amy rated it really liked it  ·  review of another edition
Shelves: educational, other
I desperately wanted to give this 5 stars, but I found a couple points of annoyance that prevented me from doing so. As such, 4.5 if that was possible.

Firstly, I loved this book. It was easy and fun to read, and full of great advice. A lot of it seems pretty obvious, but you should never take chances with writing - sometimes writers miss the obvious.

The best part of this book was how he snuck his copywriting advice into the way the book itself was written. He thinks copy should be left-justifie
Azarine Kyla Arinta
Apr 28, 2014 Azarine Kyla Arinta rated it really liked it
I certainly like to write, that I know for sure. But to further ask what kind of writing that I like to write? I will become confuse and answer that I guess I like to write in general. Then I got an internship in which I was required to do social media campaign and write press release, articles, letters, and newsletter and a bunch of other stuffs to promote and basically scale up my office's image. That's how this book come in handy. I never learn to write anything except academic writing and ot ...more
Sep 04, 2009 E rated it it was amazing
Useful guide to writing great copy

Andy Maslen has produced a beautiful book on how to write well. His compact, easy- to-read guide offers plenty of useful information. Though designed for advertising copywriters, it will help anyone in business who must communicate with others in writing, that is, nearly everyone. Maslen outlines the basics of effective written communication: Employ the active voice, be brief, use short words and sentences and so on. Throughout the book, Maslen provides numerous
Mar 22, 2014 Narjas rated it it was amazing
Succinct useful, entertaining to read. Most enjoyable CPD book I have ever read. Definitely will change the way you think about your marketing content. A brilliant brilliant gem of a book. Cannot recommend it enough to business owners I meet.
Anthony Herron
Dec 28, 2009 Anthony Herron rated it it was amazing  ·  review of another edition
Shelves: copywriting
Excellent book about copywriting, would recommend to anyone in any field. You'll no doubt come across some mistakes most of us have been making.
Oct 12, 2015 Kiera rated it it was ok
Useful tips but I found his tone of writing a bit smug.
Mar 28, 2014 Berni rated it it was amazing
Must read for today's salesperson.

Read my full review at:
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Andy Maslen was born in Nottingham, in the UK, home of legendary bowman Robin Hood. Andy once won a medal for archery, although he has never been locked up by the Sheriff.

He has worked in a record shop, as a barman, as a door-to-door DIY products salesman and a cook in an Italian restaurant. He eventually landed a job in marketing, writing mailshots to sell business management reports. He spent te
More about Andy Maslen...

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