New Retro: Classic Graphics, Today's Designs

by Teresa Breathnach, Brenda Dermody

A concise history of graphic design with an astute selection of contemporary work that makes great use of past inspiration. Reinterpreting the past―the greatest form of creative flattery―never goes out of fashion. In the midst of today’s technologically-driven design, there has been a return to the comfort of familiar imagery and typography, particularly from the twentieth century.

Drawing on classic examples from the history of graphic design, New Retro shows how the past can be updated to the needs of today. This solidly researched and presented work is aimed at students, for whom much of the book’s content will be entirely new, and at design professionals, who are always looking for inspiration from the past.

New Retro features a portfolio of the best international designs produced in recent years, presented by editorial, packaging, identity, promotional, and type design. It also includes an historical survey of graphic design, with timelines of key figures and pieces. 588 color, 67 b&w illustrations

Genres: Design, Nonfiction

240 pages, Hardcover

First published November 1, 2009

Reviews

[Kendrick · Rating 4 out of 5]

Great insight into not only art from past decades but also modern work that has been done in a retro style.

[Alison · Rating 3 out of 5]

Another heavily illustrated book which I didn't really read in its entirety.