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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

3.5  ·  Rating details ·  8 Ratings  ·  0 Reviews
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers,
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Hardcover, 204 pages
Published January 1st 2010 by John Wiley & Sons (first published December 15th 2009)
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Idil M. Cakim is the Senior VP of Interactive Media at GolinHarris, specializing in online and word of mouth marketing.