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Serge Moscovici (born 14 June 1925 as Srul Herş Moscovici) is a Romanian-born French social psychologist, currently the director of the Laboratoire Européen de Psychologie Sociale ("European Laboratory of Social Psychology"), which he co-founded in 1974 at the Maison des sciences de l'homme in Paris. He is a member of the European Academy of Sciences and Arts and Officer of the Légion d'honneur, a ...more