Commonsense Direct Marketing

by Drayton Bird

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Genres: Business

352 pages, Hardcover

First published December 30, 1988

About the author

In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.
He has spoken in 53 countries for many organisations, and much of what he discusses derive from his work with many of the world’s greatest brands.
These include American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen. In various capacities – mostly as a writer – Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982.
Drayton’s standing has long been widely recognised.
He is a Fellow of the Royal Society of Arts, was one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India.
He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

Reviews

[Paul Pryce · Rating 3 out of 5]

I read this as part of the BDMA Diploma in Direct Marketing. I think it was free.

[Rob · Rating 5 out of 5]

One of the first books I read that set me on the path I find myself on today. Now have a signed copy that takes pride of place on my bookshelf.