Take risks! Challenge norms! Break the rules! It's easy to break the rules. But to do so successfully takes strategy, logic, and a thorough understanding of the client's needs. This book presents hundreds of such projects - each one defies common design practice with solutions that work! The unexpected in graphic design deserves a closer look. Its creators take risks, challenge the norm, and pave the way for new ideas. This book presents design that is truly innovative - in hopes of encouraging all designers to "break the rules". Includes sections based on project types. Features in-depth examinations of each project through visuals and text.
The book is based on the premise that ya gotta know the basic precepts and rules before you can go outside and break creative bounds. Lots of really great visuals of designers who do this very thing. Definitely a book every designer should have in their collection.