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The Persona Lifecycle : Keeping People in Mind Throughout Product Design
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The Persona Lifecycle : Keeping People in Mind Throughout Product Design

4.07  ·  Rating details ·  121 ratings  ·  5 reviews
The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicat ...more
Paperback, (The Morgan Kaufmann Series in Interactive Technologies) (Interactive Technologies), 724 pages
Published May 1st 2006 by Morgan Kaufmann Publishers (first published October 13th 2005)
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4.07  · 
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 ·  121 ratings  ·  5 reviews


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Jarrod Hyder
Feb 07, 2010 rated it liked it
This book was entirely too long for the information it contained. It is roughly 750 pages, but it could have been summed up in about 200 pages. Other than that, it does contain good information about creating and using a customer persona.
Adam
Feb 14, 2017 rated it really liked it
Comprehensive but felt very long. It might not be actually that long (I'd have to see a physical copy) but it started on the wrong foot when my Kindle told me it would take 15+ hours to read it. If you're going to do personas, this book will be perfect. I wasn't 100% convinced about personas (versus user stories, roles, job stories, and more) before reading and I don't know if my position has changed. A lot of the book feels geared towards large organisations. My project shifted in another phase ...more
Volkan
Jul 19, 2013 rated it really liked it
Shelves: ux
Very thorough book about using personas at every stage of the design process to communicate user needs throughout the organization. Some of the things suggested in the book (like making cardboard cutouts of the personas and treating them like real people) are kind of goofy, but there are lots of great ideas here as well. It's a big book, but definitely worth your time.
Mark Opalski
Feb 02, 2011 rated it really liked it
Step by step in great detail.
Julia
Aug 29, 2007 rated it really liked it
Shelves: web_development
An excellent guide and overview for all that is and could be involved in creating personas (user profiles) for web development projects.
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