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On Deadline: Managing Media Relations, 4th
Media relations professionals must know how to stay ahead of the game to be effective in today’s complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors present straight-forward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the public; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text. With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results.
- GenresNonfictionBusiness
280 pages, Paperback
First published February 1, 1988
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Displaying 1 - 2 of 2 reviews
November 27, 2012
I’m only a little frustrated since this is the second time that I will have typed a review for this book. Okay, first off I should state that this was required reading as part of a class through the Defense Information School (DINFOS).
About 90% of the book applies to public, private, and non-profit sectors equally. However, there was a frustrating 10% of the book related to stock prices and quarterly earnings reports and all that stuff that made me want to skip ahead through the book . . . although I didn’t. I suppose there is always a chance that one day it could prove valuable to me in some unforeseen way.
Not a bad book and one that I would recommend to anyone who is likely to encounter the media during their regular affairs. It doesn’t go into depth on things like “how to write a press release,” but instead focuses strictly on business practices related to dealing with the media and how to rock the house at that.
About 90% of the book applies to public, private, and non-profit sectors equally. However, there was a frustrating 10% of the book related to stock prices and quarterly earnings reports and all that stuff that made me want to skip ahead through the book . . . although I didn’t. I suppose there is always a chance that one day it could prove valuable to me in some unforeseen way.
Not a bad book and one that I would recommend to anyone who is likely to encounter the media during their regular affairs. It doesn’t go into depth on things like “how to write a press release,” but instead focuses strictly on business practices related to dealing with the media and how to rock the house at that.
Displaying 1 - 2 of 2 reviews