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The Third Wave: The Classic Study of Tomorrow

3.93  ·  Rating details ·  2,068 Ratings  ·  121 Reviews
"The Third Wave" makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of twenty-first-century democracy.
Paperback, 560 pages
Published May 1st 1984 by Bantam (first published 1980)
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Ahmad Sharabiani
The Third Wave, Alvin Toffler
The Third Wave is a book published in 1980 by Alvin Toffler. It is the sequel to Future Shock, published in 1970, and the second in what was originally likely meant to be a trilogy that was continued with Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century in 1990. A new addition, Revolutionary Wealth, was published, however, in 2006 and may be considered as a major expansion of The Third Wave. Toffler's book describes the transition in develop
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Nitin
May 17, 2012 rated it really liked it
The first wave (Agrarian Society) lasted for thousands of years; the second wave (Industrial society) lasted for close to 300 years and now the third wave("information society")- started in 1960s in U.S.- has more or less spread across the whole globe. Even though the book is written in 1980s, most part of it is still valid today. What i really liked about it is how the author tries to interconnect seemingly unrelated events in different fields like tech, sociology, politics, environment & e ...more
ArEzO.... Es
Aug 23, 2008 rated it it was amazing  ·  review of another edition
موج سوم نوشته الوين تافلر هميشه داراي بالاترين چاپ بوده است
بين كتابهاي مديريت صنعتي بهترين رتبه كتاب را داراست
نويسنده اش با شوك آينده شهرت يافت و موج سوم هم ثابت كرد كه او مديري بي همتاست و مي تواند باشد
موج سوم بر اين مفهوم بنا شده است كه تاريخ بشر دو انقلاب را پشت سر گذاشته است انقلاب كشاورزي و انقلاب صنعتي و اكنون در آستانه سومين آن يعني انقلاب الكترونيك است وبحران جهان كنوني نا شي از اين انتقال پر تنش است
در فصل هفدهم خانواده هاي آينده را به خوبي ترسيم كرده است
و در فصل بيست و سوم بحث جالب گا
...more
Nicole
Feb 11, 2008 rated it liked it
Although it was published in 1980 before home computers, e-mail, and the internet, Mr. Toffler helps make sense of the transitions we faced moving from the First Wave (Agricultural Age) to the Second Wave (Industrial Age) and now as we move into the Third Wave (Information Age). He covers topics as broad as technology, politics and gender roles and how each of these is impacted by the Third Wave.

There are entire chapters that I disagree with, such as reasons given for the disintegration of the
...more
Mohammad
Aug 14, 2017 rated it it was amazing  ·  review of another edition
برخی افراد به قانون اساسی با احترامی تقدس آمیز نگاه می کنند و آن را حاوی ده فرمان می پندارند که آنقدر مقدس است که نباید بدان دست زد. آنان به
مردان اعصار گذشته عقلی بالاتر از عقل بشری نسبت می دهند و تصور می کنند که آنچه آنان انجام داده اند احتیاج به هیچگونه تغییر یا اصلاحی ندارد... من مطمئنا طرفدار ایجاد تغییرات مکرر و آزمایش نشده در قوانین حقوقی و قانون اساسی نیستم... اما می دانم که قوانین و نهادها باید دست در دست یکدیگر با پیشرفت ذهن بشری همگام شوند... همانطور که اکتشافات جدید انجام می شود و ح
...more
TarasProkopyuk
Несмотря на то что книга довольно старая (первое издание 1981 г.), тем не менее в ней автором замечены множество тенденций и признаков эволюционных изменений человечества.

Да, многие моменты, замеченные автором сейчас не совсем корректны, некоторые не оправдали себя в предсказаниях Тоффлера, с некоторыми не согласен и готов много спорить, но что я должен признать, так это то что с подавляющим большинством аргументов я очень таки согласен.

Если вам интересно знать каким день будет завтра и тенденци
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Alireza Nourian
Jan 25, 2018 rated it really liked it
نویسنده سالها پیش نشانههایی را از آمدن آینده میدیده که میشود گفت هنوز هم دیده میشوند و آمدن آینده را مژده میدهند. کتاب قرار است روندها و تغییرات حال را پی بگیرد و آینده را پیشبینی کند. میشود گفت همین کار را انجام میدهد، ولی خب نه چندان متهورانه. یعنی بهتر از آنکه تصویر آینده را بکشد، حال را تحلیل میکند.

موج سوم که در واقع مجموعهای عظیم از تغییرات تدریجی است، زمانی دیده میشود که از بالا، بسیار بالا نگاه کنیم. یعنی شاید واحد زمان دهه باشد و تازه زمین و زمان سرعت گرفتهاند که اینطور شده است؛ یعنی موج
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Ravindra Dewan
Aug 25, 2010 added it  ·  review of another edition
Recommends it for: Everybody
Recommended to Ravindra by: None
I read this book in 1983 just by accident and it is THE greatest book that I have ever read. How close was Toffler in understanding history in such a grand sweep.
 Δx Δp ≥ ½ ħ
buku yg sangat mengejutkan... dibuat pada tahun 1980-an jelas, belum datang masanya email, komputer, internet, handphone, ipod, dan ledakan penemuan lainnya yang telah mengubah wajah peradaban. tapi, bak seorang cenayang (Mama Lorentz kalah telak!!) Alvin Toffler, dg jeniusnya meramalkan bagaimana rupa peradaban manusia di masa depan (baca : coz buku ini meramalkan masa depannya puluhan tahun kedepan sesudah buku ini dibuat, artinya masa sekarang)

Well, mirip-mirip bukunya Naisbitt ato Hutingtont
...more
Soroosh Soltani
خیلی عجیبه!اونم دوتا چیز خیلی عجیبه!اول اینکه چطور ممکنه کتاب شوک اینده ی اروین تافلر توی بوکریدز نباشه؟
دوم اینکه چطور یه خبر نگار انقدر نابغست!ما همیشه فک میکنیم خبرنگارا کسایی ان که فقط حرف دیگه رو تکرار میکنن ولی واقعا اینجور نیست!اینکه تافلر انقدر خوب همه چیو پیشبینی کرده و اتفاق افتاده اینکه قبل از فروریختن شوروی یه کتاب داد و دلایل فرو ریختن شوروی رو توضیح داد در نوع خودش فوق العادست!
این کتابو یه دکتر اقتصاد بهم داد و بهم گفت قبل از پزشکی باید اینارو بدونی و بفهمی دورت چه خبره!
نمیشد شروعو
...more
Jeffrey
Jun 28, 2008 rated it really liked it  ·  review of another edition
Shelves: social
Again, a book written some time ago (24 years), so how does it stand up?

In one section, Toffler speaks of how the customer "will become so integrated into the production process that we find it . . . difficult to tell . . . who is the producer." So many Internet niche marketers (today’s most popular and fastest growing business model) would read this and agree. It's fascinating to see such precision in understanding a device some 20 years ago that itself is only 10 years old. Today’s customer I
...more
khashayar XerXes
Apr 17, 2007 rated it it was amazing
1970...future shock
smthing is gonna change,it will change in the fastest way it could!
here he discuss the effect that the rate may cause,& leave
the tehem of the "change" 4 his next book to discuss!

1980...third wave
he define us the chaneg we r facing or going to face in future decades in details

1990...power shift
this change "third wave" will affect the basics of distribution of the meaning of the "power" in society!
Sashko Valyus
Oct 01, 2015 rated it really liked it  ·  review of another edition
Елвін Тоффлер в 1980 році описав як буде жити інформаційне суспульство. Можна судити що він в бішості вгадав по всім статтям. І інтернет-форуми, і 3D-друк, і розвиток екологічних засобів добування енергії, і доступність інформації для усіх і всюди. В принципі те в майбутнє в якому ми живемо. Тільки це майбутнє розповсюджене нерівномірно.
Brad Acker
May 04, 2010 rated it it was amazing  ·  review of another edition
3 salient waves of major change have greatly transformed civilization: (1) farming (began with invention of agriculture) , (2) factories (the industrial revolution), (3) our electronic information age (characterized by each individual using a personal computer to extend creativity and enhance happiness). As we move from one major wave to another, upheaval can occur.
Morteza Samadian
از نگاه تافلر سه موج به ساحل زندگی بشر برخورد کرده. هر موج بر سر موج قبلی کوبیده میشه و همه پارادایم ها و اصول قبلی رو به هم میریزه
کتاب ارزشمندیه و خوندنش یه باید
Islam
Oct 07, 2017 rated it really liked it
Nice book
Noah
Aug 23, 2013 rated it liked it
Shelves: sociology, futurism
In The Third Wave, Alvin Toffler splits human development into three stages: the agricultural period, or First Wave; the industrial period, or Second Wave; and the post-industrial period, or Third Wave. This book mainly focuses on the latter two, comparing and contrasting the two stages. Toffler believes that moving into the Third Wave is the cause of many of the political and economic problems that we see today, a growing pain of sorts. According to Toffler's picture of this newest stage of hu ...more
Laura Cáceres
Nov 24, 2012 rated it it was amazing  ·  review of another edition
A pesar de haber pasado más de treinta años, muchos de los caminos que Toffler trazó siguen presentes ¿qué es lo que sucederá con las nuevas políticas?¿cómo será la nueva sociedad?¿esperamos nuevas formas de convivir entre los seres humanos? Una era está cayendo, pero transformándose para bien, y a pesar de que este cambio, Toffler lo vino a ubicar desde los ochenta, y se ha ido modificando conforme pasa el tiempo, muchas de sus ideas y sus propuestas todavía quedan pendientes. Pese a esto, el l ...more
Terry Cornell
I read Toffler's book 'Future Shock' in college as research for a marketing class project. At the time it was a fairly accurate prediction of some changes in technology and our society. I had bought 'The Third Wave' quite sometime ago, and finally got around to reading it. Published in the '80s, it might seem dated in some regards, but interesting to see what has resulted since. Basically Toffler's concept is that man moved from an agrarian society (first wave) to an industrial society (second w ...more
Sandy
Sep 13, 2012 rated it it was amazing  ·  review of another edition
Shelves: nonfiction
Read many years ago. Interesting as he describes how life, culture, economy, politics--everything changes as these "waves" of progress occur. We are currently in the Third Wave--going from an industrial economy to a technical/computerized wave. He states that the change-over years are always tumultuous because you have a faction of individuals not prepared/educated to move forward. We can see where industrial cities like Detroit are having difficulties and unemployment because either these compa ...more
Alexander Temerev
I do not agree with most of the explanations in this book. Mr. Toffler himself at one point confesses that he doesn't know why Third Wave phenomena are happening, and when he does offer an explanation, it is overly materialistic and occasionally just plainly Marxist.

However, the book is absolutely brilliant. It is astonishing that it has been written in 1980; it could be written today and become a bestseller. Many things predicted there already happened (communication revolution, breakup of nucl
...more
Faisal
Sep 04, 2011 rated it really liked it  ·  review of another edition
Shelves: globalization
I read this book as part of my course at university, suffice it to say usually anything assigned to you for reading is a bore and usually you end up disliking it.

The more I read this book the more it intrigued me, I loved the clarity of vision with which trends in technology, society and human development were charted out.

Unfortunately after 10years that's all I remember looks like I will have to re read this one to refresh my memory.
Crystal
Jun 03, 2009 rated it really liked it  ·  review of another edition
Another read for those who are interested in the economy. I've read it about three times now (one for every wave... hardy-har-har!) and it never ceases to amaze me how on-point Alvin is with his predictions based off of past economic trends.
Andre
Sep 01, 2008 rated it really liked it
I've never read a book as many times as I've read this one. Alvin Toffler has done a good job in predicting the trends over the last 30 years.

I'm exciting to see the breakthroughs that they predicted in the genetics industry in the coming years.
Lujain
May 27, 2016 rated it it was amazing  ·  review of another edition
Great book for near future Especially in developing countries
Ernesto Tomás
Sep 17, 2016 rated it it was amazing  ·  review of another edition
best book in The matter of future comunication
Alejandro De Luca
Alvin Toffler explica en La Tercera Ola la evolución de la sociedad en función de distintas olas o corrientes que nos afectaron a lo largo de la historia.

La primera ola fue la agricultura, que convirtió a pueblos nómades en sedentarios y permitió la acumulación de cosechas y bienes. La segunda ola fue la industrialización que permitió la producción en serie y reconfiguró la economía, la educación y la estructura de la familia.

Toffler explica que está naciendo una nueva ola, la tercera, y que se
...more
Neil
May 19, 2013 rated it it was ok  ·  review of another edition
Shelves: media, digitalism
Toffler, writing in 1980, claims that there is an underlying order to the apparent breakdown of order in all parts of modern life, and proceeds to try and describe it in historical terms.

Toffler claims that there are clear points in the history of human civilisation where an entirely new type of civilisation emerged. These changes aren't sudden, but they are profound and fundamentally alter every aspect of human existence once they have been fully realised. Toffler uses the metaphor of a "wave"
...more
Polo
Книга Элвина Тоффлера выпущена в 80-ые, но несмотря на это Тоффлер, как блестящий историк и футуролог разложил по полочкам как развивалась и будет развиваться человеческая жизнь. Я составила табличку трех волн, чтобы наглядно увидеть, что и как менялось. Я сфотографирую и сохраню ее в облако. Я читала эту книгу полгода, и она дала мне много пищи для размышлений.
Посоветовала мне ее почитать Новикова Ольга Владимировна, преподаватель модуля "Культура и человек в глобализирующемся мире".
Ensiyeh
Jun 18, 2017 rated it did not like it  ·  review of another edition
Shelves: social
مسئولیت ایجاد تحول با ماست. باید از خود آغاز کنیم. باید یاد بگیریم که چشمانمان را به روی واقعیات اعجاب انگیز و عمیق و تازه نبندیم. این به معنای مرعوب نشدن در برابر اندیشه کش هاست که عجولانه هر فکر تازه ای را با این خیال که غیر عملی است سرکوب می کنند. و از آنچه هست بدلیل عملی بودن ( حال هر قدر بی معنی و ستمگرانه و بی فایده باشد ) دفاع می کنند. و این به معنای مبارزه برای آزادی بیان است یعنی اینکه مردم حق داشته باشند حرف خود را بزنند صرف نظر از اینکه درست یا نادرست باشد.
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is an American writer and futurist, known for his works discussing the digital revolution, communications revolution, corporate revolution and technological singularity. A former associate editor of Fortune magazine, his early work focused on technology and its impact (through effects like information overload.

Accenture, the management consultancy, has dubbed him the third most influential voice a
...more
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“Individuals need life structure. A life lacking in comprehensible structure is an aimless wreck. The absence of structure breeds breakdown.
Structure provides the relatively fixed points of reference we need. That is why, for many people, a job is crucial psychologically, over and above the paycheck. By making clear demands on their time and energy, it provides an element of structure around which the rest of their lives can be organized. The absolute demands imposed on a parent by an infant, the responsibility to care for an invalid, the tight discipline demanded by membership in a church or, in some countries, a political party — all these may also impose a simple structure on life.”
7 likes
“It does little good to forecast the future of semiconductors or energy, or the future of the family (even one's own family), if the forecast springs from the premise that everything else will remain unchanged. For nothing will remain unchanged. The future is fluid, not frozen. It is constructed by our shifting and changing daily decisions, and each event influences all others.” 4 likes
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