What I will most remember about this book is something that the author says about great ideas: everybody has them, and not one or two, but many. The real challenge is to get to work on those ideas, even if they are not the best ideas, and to come out with something good. To develop the characters, to work on them, to be careful not to say too much or to little about them, etc. As some people say, its 10% inspiration and 90% transpiration.