Strategies and Tactics of Behavioral Research

by James M. Johnston, Henry S. Pennypacker

Almost entirely rewritten and reformatted with many more learning tools, this classic text now has even greater appeal to today’s students. This edition features much more discussion of how research methods are relevant for practitioners, and many examples are based on field research and service delivery scenarios. This comprehensive treatment of single-subject or within-subject design focuses on the strategic (the overall goal) and tactical (the methods and procedures) options available to investigators as they try to determine the most effective way of addressing research questions. The authors guide readers to consider the rationale for different ways of measuring behavior and designing experimental comparisons. At every point, the text explains the strengths and weaknesses of alternative choices so that readers can make the best decision in each situation. Highlights of the new third edition With a focus on direct behavioral measurement and within-subject design, this book is intended for advanced undergraduate or graduate courses in behavioral research methods, basic or applied behavior analysis, or single-/within-subject design taught in psychology (especially clinical and counseling psychology), social work, education, developmental disabilities, and other social and health science programs that deal with human behavior in research or practice settings. Although the book is written for students without a background in behavioral research, its comprehensive approach to designing procedures for measuring behavior and creating experimental comparisons also make it a valuable resource for investigators and professionals.

400 pages, Hardcover

First published September 8, 2008

Reviews

[Jen · Rating 4 out of 5]

Unusually good for a textbook

[S · Rating 5 out of 5]

So far, this is the most refreshing book I have read this year! I would recommend this to anyone pursuing research in the applied behavioural field. Each chapter is dedicated to individual aspect of applied research. The book answers the 'why' and 'how' to conduct research in a scientific manner for behavioural psychology. The best part about this book is that it does not shy away from discussing the limitations of behavioural research methods. This book has definitely reinforced my understanding and will be used as a key reference for future use.