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Lebe begeistert und gewinne. Das Erfolgsbuch für Verkäufer.
Schritt für Schritt entwickelte Frank Bettger die beste Verkaufsmethode, die es bis heute gibt. Seine Erkenntnisse sind in einfacher Weise auf das Leben vieler Menschen übertragbar und können zu einer Quelle des eigenen Lebenserfolges werden. Sein reiches Wissen, seine immense Erfahrung und seine Begeisterung gab er – zusammen mit seinem Freund Dale Carnegie – in Seminaren an zahllose Berufskollegen weiter. Bis heute ist »Lebe begeistert und gewinne« eines der weltweit meistverkauften Bücher zum Thema »Verkaufen«.
Hardcover
Published May 1, 2002
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About the author
Frank Bettger
35 books54 followersFranklin Lyle (Frank) Bettger (1888-1981) was a salesman and self-help author. He was the father of longtime actor Lyle Bettger. He played Major League baseball with the St. Louis Cardinals in 1910 under the name Frank Betcher.
After his brief baseball career, Bettger returned to his native Philadelphia, where he started collecting accounts for a furniture store on a bike. He then started selling life insurance for the Fidelity Mutual Life Insurance Co. of Pennsylvania but was not initially successful, and considered quitting after 10 months. During a moment of reflection, he remembered what his baseball manager told him about his lack of enthusiasm. So he made a commitment to himself to start acting enthusiastically in his insurance presentations.
He also met a successful salesman and took his advice to read the Autobiography of Benjamin Franklin. A light went on in his mind when he realized that Franklin's Socratic method of asking "key" questions might work with selling policies. He tried it, it worked, and Bettger began to perfect his technique with great enthusiasm.
After succeeding in life insurance sales and becoming Top Salesman for 20 years with Fidelity Mutual, he met Dale Carnegie. Carnegie encouraged Bettger to write his first best-selling books: How I Raised Myself from Failure to Success in Selling. and How I Multiplied My Income and Happiness in Selling. How I Raised Myself... was translated into over a dozen languages, including British English, Danish, Dutch, Finnish, French, German Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Spanish, and Swedish. Bettger also gave a series of lectures to Jaycees organizations nationwide with Dale Carnegie.
Frank Bettger wrote a last book, entitled How I Learned the Secrets of Success in Selling, in 1960. The book focused on his life and lessons he learned during his short baseball career, and reflected how those lessons learned at an early age helped mold him into the success he became.
After his brief baseball career, Bettger returned to his native Philadelphia, where he started collecting accounts for a furniture store on a bike. He then started selling life insurance for the Fidelity Mutual Life Insurance Co. of Pennsylvania but was not initially successful, and considered quitting after 10 months. During a moment of reflection, he remembered what his baseball manager told him about his lack of enthusiasm. So he made a commitment to himself to start acting enthusiastically in his insurance presentations.
He also met a successful salesman and took his advice to read the Autobiography of Benjamin Franklin. A light went on in his mind when he realized that Franklin's Socratic method of asking "key" questions might work with selling policies. He tried it, it worked, and Bettger began to perfect his technique with great enthusiasm.
After succeeding in life insurance sales and becoming Top Salesman for 20 years with Fidelity Mutual, he met Dale Carnegie. Carnegie encouraged Bettger to write his first best-selling books: How I Raised Myself from Failure to Success in Selling. and How I Multiplied My Income and Happiness in Selling. How I Raised Myself... was translated into over a dozen languages, including British English, Danish, Dutch, Finnish, French, German Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Spanish, and Swedish. Bettger also gave a series of lectures to Jaycees organizations nationwide with Dale Carnegie.
Frank Bettger wrote a last book, entitled How I Learned the Secrets of Success in Selling, in 1960. The book focused on his life and lessons he learned during his short baseball career, and reflected how those lessons learned at an early age helped mold him into the success he became.
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Displaying 1 - 2 of 2 reviews
January 8, 2021
Ein sehr klassisches Verkaufsbuch, dass aber auch jetzt noch einige wahre Kerne enthält, die sich mit den Jahren einfach nicht geändert haben. Das Buch war unwissentlich in meinem Bücherfundus und bevor ich es aussortiert habe, musste ich es dann doch auch lesen. Fazit: besser als erwartet, durchs vorrangige Storytelling leicht und schnell lesbar. Keine Raketenwissenschaft, aber dennoch nett zu lesen.
July 23, 2024
Ehrlich gesagt, scheinen die Ratschläge Bettgers sehr generisch und schreien nach typisch Verkäufer. Jedoch, im Kontext des Alltages ist es möglich viel hilfreiches im Umgang mit Mitmenschen zu erfahren. Am ende gibt es noch einen Weg der vorgeschlagen wird, um das gelesene umzusetzen. Diesen nehme ich mir auch zu Herzen.
Ein wirklich zeitloses Buch.
Ein wirklich zeitloses Buch.
Displaying 1 - 2 of 2 reviews