Free: The Future of a Radical Price
The New York Times bestselling author heralds the future of business in Free.
In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can...more
Chris Anderson says that my generation inherently understands (and to a point, expects) Free, and I'm proof of that. Hotmail, Yahoo!, Google, oh my! The internet is like the Free capital of the universe. I've never given a single thought to how these companies could g ...more
Free is a pretty comprehensive overview of the free business model. Anderson first outlines the history of free, the economic and psychological reasons behind free, the reason that free can exist in today's digital world, and the ways it differs from so-called "20th century free."
Anderson's points are well made, complete, and interesting to read. However, I do believe that he ignores and/or understates the full implications o ...more
This is an attitude that we can apply to the Internet in general. As newspap ...more
It was a fascinating take on the economics of specific business models. For a business owner, there were a few great ideas interspersed throughout the text. There were also a number of exa ...more
While reading this book, I came up with several ideas to give away products & services and hopefully increase market share and profits. Unfortunately, due to conventional thinking, pulling the trigger on these ideas may be tough. However, I would ...more
That being said, this is a well known tactic so devoting an entire book to explaining it seemed pretty pointless.
I bought this book hoping it would help me understand a little better the economics of the internet world. There's no doubt that the internet was built around the concept of Free, but like with every other topic I'm interested in, I missed reading a systematic study about what (if anything) had changed, and how. This book does a decent job at it, but it wasn't perfect.
It gives a historical account of Free, the different meanings it can have, and how people react to it. It ...more
As a late-stage baby boomer myself, I have had my own difficulties wrapping my brain around ways of thinking that come naturally to the generation that has never known a non-digital world. How to proceed with ...more
Only thirty-two of the Top 100 companies today make things you can hold, from aerospace and motor vehicles to chemica...more
The book starts by discussing free products and services that have been around for a long time, such as "buy one get one free" deals at stores. The author discusses the psychology of receiving things for free -- a topic that is fascinati ...more
There is good coverage of the different meanings of "free", including buy-one-get-one-free, free with purchase, free basic versions that have paid premium versions, and many others. There is great information about how o ...more
If you like reading blogs and wished you could re ...more
Unless you have been living in a cave for the past two decades, you are well aware that the business models of several different industries have gone through a dramatic change. Chris goes into detail and presents it in a very interesting way. Not just the ones we have heard the most about, like how music piracy has decimated the music labels income or how Craigslist has taken over the newspaper's classified ad ...more
As with The Long Tail, he's taken what would have been sufficient as an article or blog post and expanded it ad nauseam into a book!
Fine. He makes a good case for free. But here's the thing. By making things "free", it's making consumers wonder, "Okay, what's the catch?". Coz' seriously, no one wants to give up anything for free. Something's got to give.
The problem here is consumers are left to figure out what. And some times ...more
It's not often you finish a book and it resonates and leaves you thinking. This book did that for me. Top marks and recommended to anyone in business. There is a fortune to be made giving stuff aw ...more