NO: Negosiasi Bisnis Buntu? Solusi Terbaik Katakan: TIDAK

by Jim Camp

Jim Camp, pembimbing negosiasi #1 di dunia, menunjukkan bagaimana cara melepaskan tekanan emosional yang merupakan bagian dari setiap negosiasi dengan menggunakan sistem negosiasi yang aman, didasarkan pada keputusan, dan telah terbukti ampuh guna memungkinkan Anda mencapai seluruh tujuan tanpa harus berkompromi ataupun melakukan pengorbanan yang tak perlu dan sia-sia.

* Tanpa diduga-duga, pelanggan terbaik Anda meminta diskon yang amat besar- dengan ancaman bahwa ia akan mencari alternatif pemasok yang lain.
* Anda berpikir bahwa pada akhirnya Anda telah mendapatkan seorang pembeli untuk rumah Anda, namun mendadak pada menit terakhir ia meminta Anda mempercantik taman yang ada di halaman depannya-bila tidak, transaksi akan dibatalkan. Ada banyak properti lain yang sedang dijual dan ia berkata bahwa dirinya akan pergi melihat-lihat penawaran yang lain.
* Putra Anda bermasalah di sekolah, dan Anda dipaksa untuk berpikir bagaimana bernegosiasi dengan gurunya yang bertipe “ikuti mau saya atau keluar”.

Ketika dihadapkan dengan hal-hal semacam ini-dan banyak kasus lainnya-tantangan-tantangan negosiasi dari hari ke hari di tempat kerja dan dalam kehidupan pribadi Anda, sebagian besar orang mulai menebak-nebak tentang seberapa jauh mereka harus berkompromi untuk menyenangkan hati orang lain (“Saya akan memenuhi sebagian permintaan mereka, dan kita dapat menyelesaikan masalah ini”).

Jim Camp punya cara yang lebih baik untuk Anda gunakan dalam TIDAK. Mengatakan “tidak” sama sekali tidak identik dengan sikap keras kepala atau tanpa kompromi. Sebaliknya, kata ini akan menempatkan setiap orang dalam jalur mereka masing-masing, menjernihkan udara ( suasana), dan memungkinkan Anda untuk memahami hal-hal apa saja yang menjadi inti permasalahan sesungguhnya.

Sistem ini telah terbukti efektif untuk menghindari asumsi-asumsi tak berdasar, kompromi yang sia-sia, dan tebakan-tebakan liar, dengan
- Bagaimana menghentikan ungkapan-ungkapan yang terdengar emosional dan membuat Anda seperti dalam posisi tawar lemah seperti “Saya harus menjaga kelangsungan bisnis dengan pelanggan ini” atau “Saya harus menjual rumah ini sekarang juga,” dan mulai memusatkan perhatian pada hal-hal yang dapat Anda kendalikan-diri Anda sendiri
- Mengapa dalam sebuah negosiasi, dua kata yang paling buruk untuk didengar adalah “ya” dan “barangkali”
- Bagaimana mencari tahu inti permasalahan melalui seni dan ilmu mengajukan pertanyaan-pertanyaan yang hebat
- Bagaimana menemukan siapakah “pembuat keputusan” yang sesungguhnya dan berhenti bernegosiasi dengan orang yang tak memiliki kuasa untuk membuat keputusan

Kita hidup dalam sebuah dunia yang berbasis kompromi dan asumsi, namun Jim Camp berhasil membalikkan kebijaksanaan konvensional ini dalam kepalanya dan dalam proses untuk membuat Anda menjadi seorang negosiator yang lebih efektif dalam berhadapan dengan klien, pelanggan, pasangan, anak, tetangga, dan rekan sekerja. Melalui sistem Camp, Anda akan menemukan bahwa “tidak” hanyalah awal dari proses negosiasi, dan bukan bagian akhirnya.

Dengannya, Anda akan memperoleh segala sesuatu yang Anda inginkan dan Anda akan dapat membangun hubungan yang erat dengan lawan negosiasi Anda.

Genres: Business, Nonfiction, Psychology, Self Help, Communication, Personal Development, Audiobook

270 pages, Paperback

First published January 1, 2007

Reviews

[Allisonperkel]

There may be a few gems of negotiating in here, but you'd be far better off reading Zig Zigler's book. The writing is horrid; repeating the same words and thoughts over and over again. What's worse, there is nothing new here! The basic philosophy is the same as any negotiation tactic. Actually, parts are worse. When he started talking about giving minimal information to everyone (he may have just meant don't share information unless it helps you in the negotiation) is a great way to bring distrust to certain situations. One size does not fit all and simplistic books with poorly presented concepts don't help.

I could not even come close to finishing this book. I skimmed the last hundred-ish pages. I can tell you that some of his charts also come right out of 90s era art of persuasion tomes too.

Finally, it's pretty obvious this book is written in a US centric world view. In today's global village, this simply is not going to cut it.

[David Pulliam]

Go read Never Split the Difference, don’t waste your time with this one, here is why:
1. Voss worked as a negotiator, Camp did not
2. Voss’ examples are more clear, concrete and interesting
3. This book is not well organized and sections do not flow well together
4. This book does not give clear tactics though it does give some strategies

Note: the checklists at the end are somewhat helpful.

[Alexis]

Gets bogged down a bit with ideas like mission and agendas which seem to be the author's own idiosyncratic way of conceptualizing the world and which he doesn't really expand on enough for me to understand. This is without my having read the first book though. But I really like the premise enough just by itself. Think of "Getting to Yes" and then think of the opposite. The idea is that when both parties feel comfortable saying "no," you get real answers to questions--rather than everyone frequently saying "yes" and not meaning it or "maybe" which is just as bad--which ultimately gets both parties what they need.

[Nicholas Strait]

First half of the book had interesting insights. Nothing earth shattering, but solid tactics to implement. The last half of the book was repetition from the first half and not worth the read.

[Paulina Przyborowska]

Well written with lots of great examples and advice. *audiobook

[Malachi]

Will read again.
Lots of great notes and applicable take-aways.
It opens, and repeats frequently, to decrease and eliminate neediness.
In theory I agree with this.
That said, when starting a business, endeavour, etc., nearly every sale can be needed.
It would take some real intentionality to have such an extremely tight budget where every sale was not needed. It is achievable, but one would need to go into it with that mindset and have enough saved ahead of time and/or enough diversified income sources to not be "needy".
And I agree with that mindset - the book almost could have spent an opening chapter on that aspect and mindset alone. He discusses "neediness" compared to true needs (shelter, food, etc.) vs. perceived personal value from others. But again, every sale can make the difference between food and shelter bills or not, especially when starting out.
A lot of other helpful applicable mindsets, views, and applicable action items and notes.

[Andreea Andries]

I would recommend this one! Yes it is commercial and shallow at times but makes some good points. Especially if you sit with negotiation all day.

[Steve]

Like so many self help/business improvement books takes too long to say what could be said in a few pages. Horrible writing style!

[Pedro Jacob]

Jim Camp's No system was recommended to me by some people who are leaders in their fields and after reading it, I can see why they hold No in such high regard. More experienced negotiators will probably find some parts of this book to almost be too obvious to be mentioned, but therein lies the trick: effective decision-making is all about staying on top of the fundamentals. Where some take issue with the repetition of the foundational principles of Camp's negotiation system, others will understand that to become a master in any field, one must first come to know its fundamentals back and forth until they become second nature. Ignore the pooh-poohing in some of the reviews here. The information in this book is gold and you'll do well to apply it, regardless of how apparent it may seem at first.

[Haylee Johnson]

3/5! Listened to this one. It had great information and coaching tools for negotiation. It was (predictably) very directed towards sales but the examples and information would be able to be applied to any place you were to negotiate and it said as much. It was very in line with what I was expecting and looking for in the book.

The structure of the book was quite disjointed and made it difficult to follow along. It was very repetitive, (which I think was the point of it considering his coaching & tools). Similar sentences and examples were used to make the same point over and over. It made it easy to zone out, and when I did I would rejoin hearing the same information as I did 20 minutes prior. It was definitely too long, I think I could have got the same information out of half the time.

[Jon Finch]

I bought this book based on the ratings from the other reviewers.

I was disappointed.

If you are brand-new to negotiations, then it doesn't matter very much which book you read first. Every book will tell you things like it's important to get as much information as you can, because this can aid your negotiation. If you didn't know that, this book will tell you.

This book is not terrible. Some of the points about the importance of keeping oneself somewhat detached emotionally, were rather well-written. Overall, however, the content-to-fluff ratio was quite low.

If you read Secrets of Power Negotiating you will be amply rewarded for your time. If you read this book, you'll invest a lot of time and get back little in return.

[Kyle]

4.6/5 - This book is a f*cking masterpiece - I’m purchasing it, and going to work through it chapter by chapter like a textbook, applying it directly to my current professional pursuits. I know I’m pretty good with people, sales, and conversations, but the tools in this book have the potential to bring one from an intermediate to an expert in a big way in all these areas. I’ve worked in sales for a number of years now, and this book clarified and confirmed a few feelings I’ve had rattling around in my gut for a while related to closing and other sales practices. It was like a relief reading this book, calling out certain bullshit, and replacing it with rock solid systems. Love.

[David]

I expected this book to be one of those that's just a single simple idea which was fully explained on the cover + 8 hours of anecdotes, but no

There's a surprising amount of substance to this, maybe 60% that I found interesting. Would recommend

[Aargee]

Seems to be a very good book but this requires a lot of practice to be put in through the exercise mentioned in the book this way we should be able to learn the techniques and become a good negotiator

[Shayne]

Interesting read for a non sales person. Certainly gave me some things to think about.

[Oleg Paralyush]

It's one of the best insights into personal communication I've ever read about.

[Lydell Polanco]

Excellent negotiation book. One of the best ones I've ever read apart from Start With The No. Counterintuitive to the typical way of negotiation, which makes it extremely interesting.

[Chris Humphrey]

Great advice on a counter-intuitive mindset that benefits everyone.

[Rian]

I mixed the notes from this book in with my never split the difference book.

[Gregp]

6 out of 10

[Gijs Limonard]

4 stars; not for the contents per se, not for the writing style; knowing that no is a valid, and complete answer is a message eminently worth sharing; in the pervasive, ubiquitous negotions at work and home, this simple, clear NO creates boundaries, reveals character and intent and, as the author so aptly puts it 'invites adult behavior'; recommended, the audible format is good.

[Melinda Hartnett]

Audible. Some ideas and things to think about but not the strategy I would want to use. I didn’t finish.

[oldb1rd]

Книга с подвохом. Сначала кажется одной из типичных методичек с банальными советами, но потом раскрывается букетом точечных практических сочетов. Именно тот случай когда автор долго запрягает, но он того стоит.

В целом, она не про умение говорить нет, а про умение оценивать обстановку, понимать свои цели, удерживать на них фокус и маневрировать для их достижения.

Эмоции и крайности - плохо, выдержка, хладнокровие, расчет и анализ ситуации - хорошо. Не набивай шишки на лбу перед алтарем компромиссов - защищай свои интересы и инвестиции. Не трясись от собственных предположений и ожиданий - будь чистым листом. Задавай открытые вопросы, скармливай оппоненту свои ключевые тезисы как ушлый сеошник - запросы Гуглу. Не бойся делать подсечки излишним эмоциям. Создавай видение, а не нудные презентации. Веди бортовой журнал, чтобы ничего не упускать и учиться на ошибках. В общем, паря/девуня, evolve, adapt, overcome.

Если это ваша первая книга в таком жанре - вам, скорее, всего зайдет. Если нет - что ж, освежите знания и переговорные софт скиллы.

Прочесть, однозначно, стоит.

[Lawrence Lewis]

(Hoopla) (4.5 stars) Review to follow.

[Serjious Tsiulinsky]

A few interesting notes on corporate negotiations, seasoned by tonnes of unnecessary text. In 2020 it would be just a good article on Medium

[Clarice]

Again a great book on negotiation. A quick read although I found his first book had useful stories that made understanding how he does what he does easier to understand. This book, may be more or less enjoyable based on your own bias.

His first book goes into more depth about many issues, that this book presents in a somewhat briefer form. This book was edited in a way to streamline it. Both are good...buy either and you will be quite pleased.

[Joe]

A complete corrective to the "win-win" orthodoxy. Camp's argument — that "no" is the most powerful word in any negotiation, and that needing the deal is the fastest way to lose it — is counter-intuitive at first and obvious in hindsight. I've found myself drawing on his ideas in commercial conversations and, frankly, in conversations with my teenage sons. The writing is direct, sometimes blunt, and all the better for it.

[Glenn Andrew]

"Is a win-win or a draw outcome acceptable to you? If you don't think so, then this book is for you. Jim Camp skillfully presents a different system of negotiation where, as Jim says, the negotiation begins with "No." Great reading and one I highly recommend."

[Ed Barks]

Jim Camp puts forth a terrific negotiating system, though he neglects to address how to proceed when the other party—as often happens—takes your “no” as a final stance. What do you do when they fail to understand the dance of negotiations?

[Dustin Walker]

I enjoyed this book. It definitely puts a new perspective on the word "no" and has already helped improve my negotiation skills.