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The Responsibility Revolution: How the Next Generation of Businesses Will Win
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The Responsibility Revolution: How the Next Generation of Businesses Will Win

3.59  ·  Rating details ·  56 ratings  ·  7 reviews
How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be "less bad" and embrace an ethos to be "all good"

From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering "good company," comes a one-of-a-kind book for leaders, entrepreneurs, and change agents ever
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Hardcover, 214 pages
Published March 15th 2010 by Jossey-Bass (first published January 1st 2010)
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Oana Ciurdarean
Apr 03, 2018 rated it it was amazing
Great book on sustainability and responsibility and how 21st century businesses need these in order to succed.
Filled with explanations, clear differences made between blunt PR, real sustainable strategies and green washing, as well as examples on companies doing the right thing.
Marcus Seah
Aug 30, 2017 rated it it was amazing
Hollender gives clear directions and insights to building a socially responsible business enterprise. People are becoming increasingly aware of the impact of their consumption on society & the earth, and are becoming conscious of the effects of their spending habits. Hollender writes that businesses are now coming to terms with this fact, and are taking steps to ensure that their operating processes are seen as responsible.

He also says that for a business to truly be socially responsible, its vi
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manasa k
Feb 04, 2019 rated it liked it
interesting how it IS possible for companies to prioritize people and the environment over money...and still succeed...(literally dagger eyes at amazon rip)
Kelly Graham
Sep 12, 2014 rated it liked it
Six months after this book was published, Jeffrey Hollender was dismissed from the company he founded, Seventh Generation. I would not be surprised if the vision of corporate direction which Mr. Hollender articulates in the book directly impacted the Board of Directors' decision to look for a new leader who would have "unambiguous authority and accountability to the Seventh Generation Board and its shareholders." Mr. Hollender not only foresees a time when corporations are primarily beholden to ...more
Ana Maria
May 27, 2015 rated it liked it
Shelves: negocios
Contiene muchos casos de empresas que entregan productos físicos y el proceso de revolución que han seguido para tratar de hacer los productos con menos contaminantes y cancerígenos. También incluyen información de procesos para utilizar menos recursos, reciclaje y utilización de nuevos productos.
Robyn
Jul 05, 2010 rated it liked it
Great case studies on real corporate sustainability moves instead of green washing/cause marketing. Lots of applicable takeaway points to bring back to offices. I recommend to everyone who works in a business--for-profit, for-benefit, or nonprofit!
Theodore Kinni
Jan 18, 2016 rated it liked it
Seventh Generation co-founder and chairman Jeffrey Hollender offers more than just the usual platitudes about CSR.
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