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Up and Out of Poverty: The Social Marketing Solution
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Up and Out of Poverty: The Social Marketing Solution

3.8  ·  Rating details ·  35 Ratings  ·  2 Reviews
In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. T ...more
Hardcover, 341 pages
Published June 1st 2009 by Wharton School Publishing (first published 2009)
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Sep 13, 2010 rated it really liked it
Using marketing methods to alleviate poverty

Sound marketing can push products and services through sales channels. But can donors successfully apply the same marketing techniques to poverty reduction programs? That’s the bold recommendation of authors Philip Kotler and Nancy R. Lee. They build a solid case, linking social marketing strategy with actual case studies worldwide. As the authors note, developed nations spent an estimated $23 trillion on foreign aid packages over the past five decades
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How can we use Social Media to really make a difference?
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
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