Public Relations: The Profession and the Practice with DVD-ROM

by Dan L. Lattimore, Otis W. Baskin, Suzette T. Heiman

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

387 pages, Paperback

First published January 1, 1988

Reviews

[Pandu · Rating 4 out of 5]

my first touch to PR world