Fashion for Profit: From Design Concept to Apparel Manufacturing - A Professional's Complete Guide

by Frances Harder

Creativity is essential but it isn't enough. The passage from initial concept to the ultimate consumer involves many steps. Fashion For Profit is a roadmap that clearly marks each step. This book is currently being used by some of the best fashion schools to familiarize students with many of the complicated facets of the fashion business beyond designing a line. But whether you are a student or an experienced manufacturer you will find information in Fashion For Profit that will help you avoid costly mistakes.
Also available is a two hour DVD or video: Fashion For Profit; featuring attorney Greg Wiseman, PR & Marketing expert Pam Roberts, Designer & store owner Hanna Hartnell, and Presenter & author Frances Harder

Genres: Fashion

362 pages, Paperback

First published January 1, 2004

Reviews

[Sandra · Rating 5 out of 5]

This book completely changed the way I look at the fashion industry. I thought starting a clothing line was only about creativity, but this book explained the business side in such a clear and practical way. From production to branding and marketing, everything is covered in detail. Highly recommended for anyone serious about fashion.

[Alison Baysee · Rating 5 out of 5]

One thing I appreciated most about this book is how realistic and professional the advice is. Frances Harder doesn’t just talk about designing clothes, she explains manufacturing, costing, and how to avoid expensive mistakes. I’ve highlighted so many pages already.

[Samuel · Rating 5 out of 5]

As someone who is just getting into fashion design, I found this guide incredibly helpful. It breaks down complicated topics into easy-to-understand steps. I now feel more confident moving forward with my fashion business ideas.

[Alisa · Rating 4 out of 5]

Great resource for people in the fashion industry.